PERSONAL BRANDING for career oriented professionals, consultants & coaches
Event Information
About this Event
ONLINE PRACTICAL WORKSHOP - 2 DAYS
February 2021 23-24th - 6-8.30 pm GST
Includes: 3 weeks of follow up of the implementation
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Learn how to use the power of personal branding to become stronger in the market, accelerate your success and grow your business
Whether you’re looking for an investor, more sales, a job or to upgrade your career, personal branding is more important than ever. Applicable to Entrepreneurs, Solopreneurs or Career minded Individuals, the market is more competitive than ever and we need to learn how to stand out.
How powerful is your personal brand amongst your competitors? Do you know how to leverage it to increase the value of your business and attract new business deals?
Discover what to do – and what not to do – so you can grow an authentic, differentiated and compelling personal brand that SELLS so your position in the market will be stronger and more visible than ever.
In this HANDS ON session we will work on your Personal Branding, with exercises and assignments that will make your online profile stand out. Seats are limited so we ensure it is an interactive session with one on one assistance.
Special module on how to market your personal brand during uncertain times.
What you will get:
- The practical steps to create your brand, with on site exercises and one on one tuition
- 3 months implementation plan to get you started immediately.
- Differentiate yourself from peers and competitors.
- Attract and engage decision-makers.
- How to use Social Media to build your brand
- Tools and tips to grow your brand in only 10 minutes per day
- 30 min FREE one on one online session with Stefania during the next month after the event
- The link of the workshop to access the video anytime
Who is this for:
- Job Seekers willing to be more visible to recruiters
- Career minded professionals looking for better opportunities
- Independent consultants who want to boost their online reach
- Freelancers that need to stand out in the market
- Entrepreneurs that want to attract business partners, strategic alliances or investors
- Business owners looking to obtain new contracts
Agenda:
1- Introduction
- Why is Personal Branding so important for business (either as entrepreneurs or as employees)
- Elements of a personal brand and 5 steps process to build a strong one
2- Hands on:
- Brand Assessment
We will explore what does your brand stand for, the main values, and what’s the need in the market are you trying to cover.
Materials: Assessment questionnaire, ‘Brand’ assignment and one on one support
- Explore
In this area we’ll work together to research and clarify how unique is your brand amongst your competitors, what’s your obtainable market, and who is the type of client that you should focus your efforts on.
Materials: Explore questionnaire, ‘Explore’ assignment and one on one support
- Style
We’ll draft the visual personality of your brand so that it comes alive and starts speaking by itself.
Materials: Style checklist , ‘Style’ assignment and one on one support
- Build
Now that you have clarity on your Personal Brand, which are the tools that you will use to reach your potential clients or target audience? We’ll work on the online and offline Marketing plan and learn growth marketing techniques to make you stand out fast and steadily.
Materials: Marketing checklist , ‘Build’ assignment and one on one support
- Launch
We’ll create a 3 months implementation plan of your Personal Brand with KPIs, to make sure that all what you’ve learned and created today has a practical continuity after this session. Includes Instagram, Facebook and Linkedin Marketing and a specific session on Networking.
3- Wrap up
- Main Do’s and Don’ts
- Final Q&A
About the Expert:
Stefania Brunori is a Brand Strategist and Marketing Specialist with over 15 years international experience in managerial positions. Having worked in Europe and the Middle East, her core areas of expertise are Branding, Innovation, Social Media, Creativity and Integrated Marketing Practice.
She has specialized in the last years in Digital Marketing , Social Media and Content Marketing, providing support to Start-Ups, SMEs and Entrepreneurs. She is also a Mentor and Coach , helping individuals and corporations to expand and reach further in their Go To Market strategies.
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Testimonials:
"After attending both workshops with Stefania for Digital Marketing and Personal Branding, I have learned best practices on how to manage online presence. Furthermore, Stefania has a wealth of knowledge, experience and insight that she generously shares with the participants, using practical and engaging exercises. This course is highly recommended for entrepreneurs who want to learn all the basics and get started on their journey. " Mirhan Mandour, Managing Director at SalesARM
"Stefania has helped me identify my personal brand, how to communicate it clearly and create a very clear marketing strategy. I'm grateful for her invaluable insight! My business is growing due to the easy brand messaging changes I made. I've seen an increase of 100% in communications since making the suggested changes she suggested. I highly recommend if you're looking to grow your personal brand or simply create a marketing strategy that you utilize her invaluable experience." Michele Ros, Job Search Strategist.
"I felt really empowered about personal branding can add to career. I would really recommend Stefania. It was a very structured information, covered all aspects, was very touching because of her personal story. Powerful examples. " Akhmetkaliyeva, executive secretary.
"I truly enjoyed The Personal Branding Workshop with Stefania. Her in-depth knowledge, ideas, and support gave me great ideas when I am launching my coaching business. I loved the hands-on experience, sharing ideas, questions, and workshop tactics with other participants. I highly recommend Stefania's workshop to anyone who would love to grow their own personal brand. " Evelin Novikova, Holistic Coach.
"The workshop was very useful, I’ve gained knowledge about some new topics, Stefania was professional, friendly and more than perfect, I would definitely recommend the workshop for my friends and colleagues." Basma Rady Video producer at Creative Minds for Media Productions.
"Stefania was incredibly articulate and knowledgeable. She clearly has the expertise in her field and her sessions are easy and enjoyable to follow. "A.W. Entrepreneur.
** NOTE: the price also includes a 30 min extra one on one follow up with Stefania during the next month of this session **
Social Media handles for the event: Instagram @stefaniabrunoriofficial Twitter: @stefingg
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All content : Copyright Stefania Brunori - Brand Consultant, Marketing and Social Media Specialist
Refunds policy: no refunds