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Personal Branding Canvas Masterclass - From Design to Prototype


Friday, December 1, 2017 at 7:00 PM - Saturday, December 2, 2017 at 7:00 PM (CET)

Registration Information

Registration Type Remaining Sales End Price Fee MwSt./USt. Quantity
Early Bird   more info 23 Registrations Oct 31, 2017 €675.00 €0.00 €128.25
Regular Rate   more info 24 Registrations Not Started €750.00 €24.95 €147.24

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Event Details


If you’re frustrated with reading books and articles about Personal Branding that don’t explain how it’s done, then this is for you.

The Personal Branding Canvas Masterclass will help you define your own Personal Branding strategy and teach you how to improve it, even if you don’t have advanced Marketing skills.

All of this thanks to the Personal Branding Canvas, downloaded by tens of thousands around the world and translated into multiple languages: the easy to use and practical visual framework that helps you understand why you are special, how to stand out and how to let others know it.

Today Personal Branding is the most important assets of your career.

If you have a good Personal Brand you are able to attract only the right opportunities, customers or projects that fits with your passion, interests and competences. Much better than continuously
spending time and resources looking for them or, even worse, asking for them.

But how to develop a professional image that is consistent with who you really are and able to deliver clearly your promise of value when the context around you is changing continuously?

This is why you need an efficient all-in-one map that allows you find the gaps in your current personal promotion strategy and make useful decisions.

luigi centenaro at linkedin paris


The training content and program

The Personal Branding workshop will encourage participants to identify their promise of value and differentiation and to find better and innovative ways to communicate them to their audience.

With the Personal Branding Canvas, participants will be able to quickly design, understand and improve their professional image and make a “big name” for themselves.

Thanks to the conversations that will be facilitated by the simple structure of the Canvas and a unique design thinking approach applied to professional innovation, the workshop will enable efficient peer to peer feedbacks, exposing participants to new perspectives and ideas and therefore triggering new learning and powerful results, avoiding bad investments and wasting of resources.

For one full day, a select group of 24 participants will study and practice using the methodology.

Working closely and directly with Luigi Centenaro, the method’s originator, you'll practice and learn the following:

  • Personal Branding terms, logics and goals

  • Learn how to use the Personal Branding Canvas for your personal promotion strategy

  • Design with your customers and stakeholders at the center

  • Personal Brand Positioning: how to stand out in your competive arena

  • Personal Branding Communication with a focus on LinkedIn.

The training includes an optional but strongly recommended meetup the evening before the Masterclass. During that evening event participants will reflect on their personal goals within their overall professional strategy.

 Who Should Attend?

  • Freelancers that want to position themselves in a competitive market
  • Leaders, managers, innovators and intrapreneurs that want to inspire their team, spread their vision internally or attract publicity and media coverage for their own team or company
  • Professionals and employees that want to attract new opportunities within their company, team or group or from the external job market
  • Coaches, consultants and human resource professionals that want to learn for themselves and their career but also understand the applications of the methodology.

Please note that the training is not for unemployed people seeking an occupation and is not a train the trainer class for marketer, coaches or career consultants.


Enrollment Prerequisites

Don’t worry! No specific technical preparation is needed.

But you are kindly requested to come with a rough idea of the professional goals: why do you want to do Personal Branding? If the goal is not totally clear we will be glad to help you to better define it in the previous evening event.

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Logistics and agenda

Friday December 1st (optional)

Evening Session 19:00-22:00

  • Registration

  • Personal Branding - Why?

  • Reflection time - Goals

  • Light Italian Dinner, Wine & Networking


Saturday December 2nd

Masterclass 9:00-17:00

Business networking time: 17:00 - 18:00



About the trainer: Luigi Centenaro - Managing Partner & Founder of BigName


luigi centenaro

Luigi Centenaro is creator of the Personal Branding Canvas and of the Professional Innovation toolkit ( and the developer of a unique design thinking based approach for professional innovation.

Luigi founded his company BigName, the people and team innovation specialists for enterprise, with the idea of simplifying professional innovation.
With more of 10 years of experience in Personal Branding, Luigi has worked on many applications in the field, from Fortune 100 CEO Branding projects to large Brand Ambassador programs and with customers as HP, IBM, LinkedIn, Enel, Sanofi and Novartis. He has also helped thousands of successful professionals and freelance to make a big name for themselves.
Luigi s a published author and serves as clinical professor on Personal Branding and Professional Innovation for the MBA of St Gallen, Università IULM, Istituto IED, Politecnico di Milano Design School, Università Cattolica di Milano, H-Farm, Il Sole 24 Ore Business School, Ca’ Foscari and MIP MBA courses.


Co-Host: Mercedes Hoss - CEO Off-Time GmbH & COKREA Co-Founder

Mercedes Hoss Weiss

Mercedes Hoss is a workshop designer, facilitator & connector. She supports organizations with the development and innovation of business models by connecting individuals, teams, partners and customers using creative collaborative tools to examine what they’re doing, how they’re doing it, and why. She enjoys realizing the successful impact of implementing change, new tools, skills and mindsets within organizations.
Topics: Business Modelling, Organizational alignment #businessmodelsforteams, Human Centered Career Management #futureofwork #businessmodelyou, (Agile/ Virtual) Project Management Coaching, Cultural Intelligence, Co-creation/ Collaboration #legoseriousplay.

Cancellation terms

If you cancel up to one month before the event, 50% of your workshop fee will be refunded. After that date we cannot refund workshop fees for any reason, but at any time you may designate someone else to attend the event in your place.


Program content is subject to change at the facilitator's sole discretion. If the program is unavoidably canceled all ticket prices will be refunded 100%. Off-Time, the event organizer cannot be held responsible for travel reservation losses or inconvenience resulting from unavoidable cancellation.


What are my transportation/parking options for getting to and from the event?

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How can I contact the organizer with any questions?

Click on send a note to Organizer or send us a message

What are the cancellation terms?

If you cancel up to one month before the event, 50% of your workshop fee will be refunded. After that date we cannot refund workshop fees for any reason, but at any time you may designate someone else to attend the event in your place.

The Organizer is not liable for an event cancellation due to sickness, riots, epidemics, or acts of god.

Can I update my registration information?

Yes, up to one week prior to the event

Is my registration fee or ticket transferrable?

Registrations can be transferred to other participants at no additional cost.

Have questions about Personal Branding Canvas Masterclass - From Design to Prototype? Contact COKREA

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When & Where

Nordendstraße 64
80801 München

Friday, December 1, 2017 at 7:00 PM - Saturday, December 2, 2017 at 7:00 PM (CET)

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Personal Branding Canvas Masterclass - From Design to Prototype
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