Wouldn't it be nice if your customers came to you, instead of having to chase them down?
No ones likes interruption! When was the last time you remembered an ad on billboard or radio or a flyer which came to your home?
Traditional outbound, advertising methods, sometimes called "Interruption Marketing" aim to grab our attention away from something we're already doing.
Whether it be a TV commercial or a magazine ad, it interrupts what we were doing, in hopes that we'll be interested in the offer.
The 20th century was the era of interruption. Your favorite television shows were “brought to you by” an increasingly noisy set of ads for soap, cereal, and shiny new automobiles. Nearly all mass communication was supported by advertising — television, newspapers, radio.
The internet brought something different. Enter permission marketing:
Permission marketing doesn’t feel like marketing. To market traditionally through direct mail or cold calling takes a certain amount of aggressiveness and sales skill. With permission marketing, you provide valuable content like whitepapers, infographics and blog posts that help attract your ideal customer. It’s not “selling” in the traditional sense, so it’s more appealing to those who hate the image of the pushy salesman and may feel uncomfortable pushing their message.
We will cover about 5 commandments of permission marketing in this event and how to leverage permission marketing in your business.
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