You have the right technology and a solid business plan, but when investors ask for your financials, are they rock solid? They better be and the GWU Office of Innovation and Entrepreneurship & PEDC will show you how to set them up in a clear and concise way that shows your partners the financial viability of your great idea.

Cashflow on the Expense Side is the second in a series of three workshops covering the ins and outs of developing an accurate and convincing cashflow pro-forma. In this program, participants will come away understanding how sales and marketing efforts are related to revenue projections in their financial models. Participants will also develop key metrics for their business including Customer Acquisition Costs, Life Time Value of customer relationships, and Sales Cycle. This session will also briefly cover operational cost structures.

The third program will cover how to determine what kind of raise you need to pursue and how to go about it.