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Jetwing Blue

Ethukale

Negombo, 11500

Sri Lanka

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PATA is pleased to be organising the PATA Annual Summit 2017 at the Jetwing Blue Hotel in Negombo, Sri Lanka in May 2017.

(click for brochure)

(click for hotel booking form)

(click for tour booking form)

Join us at a 4-day event that brings together thought leaders and industry professionals from around the world under the theme “Disruption. Innovation. Transformation: The Future of Tourism”.

Generously hosted by the Sri Lanka Convention Bureau, PAS 2017 takes place on the tropical
island of Sri Lanka in the charming fishing village of Negombo.

As part of the PAS2017 programme in partnership with the World Tourism Organisation (UNWTO), the
Pacific Asia Travel Association (PATA) will also host the UNWTO/PATA Ministerial Debate which brings
together Tourism Ministers and leading tourism experts to address thought-provoking issues.

The Summit serves both as the Association’s Annual General Meeting (AGM) and as a global tourism forum for enhancing the sustainable growth, value and quality of travel and tourism in the Asia Pacific region.


CONFERENCE OVERVIEW: MAY 19 (click for conference programme in PDF)

DISRUPTION, INNOVATION, TRANSFORMATION - THE FUTURE OF TOURISM

In the next 15 years, international travel will double from one billion to two billion travellers. That growth, while impressive, will not be equally distributed around the world. There will be winners and there will be losers. Winners will be the leaders of destinations and operators that not only invest in tourism, but also seek to better understand the key motivators that will drive travellers of the future. Winners will also be those destinations and tourism experiences that manage growth responsibly, carefully cultivating their experiences and ensuring their own sustainability.

The good news is that the playing field has been levelled. The marketing and media channels required to reach travellers - formerly the purview of the big and well funded - have disrupted, levelling the playing field for even the smallest of operators and destinations. This provides the opportunity for every operator or destination to engage their communities and stakeholders, understand their unique strengths and apply them to attract a specific target audience. Those who embrace technology and content alongside a profound understanding of the new traveller will be rewarded with a disproportionate share of tourism revenue growth.

It is in this spirit that the PAS 2017 conference and PATA/UNWTO Forum brings travel's most innovative thinkers and leaders together to connect, share and move travel forward. Hear fresh ideas, discover market-changing innovations and learn from industry luminaries on destination growth management, the sharing economy and its impact, traditional versus digital marketing approaches, consumer habits of future travellers and more.

***Important Note of Cancellation Policy

- No refund can be made for both registration fee and PATA Foundation Charity Dinner for cancellation after April 17, 2017

- No refund can be made for no-show in any cases

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Location

Jetwing Blue

Ethukale

Negombo, 11500

Sri Lanka

View Map

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