Pain Clinic (Woburn)
Do you know how to uncover your prospect's real pain?
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People make decisions for two reasons: They are either moving toward pleasure or trying to move away from pain.
Although prospects buy emotionally, their decisions are intellectual. The strongest emotion your prospect experiences is pain. Your goal as a salesperson is to get your prospect emotionally involved. He/she will experience pain and reveal the cause of the pain, so you may provide the solution.
Learn how to allow your product or service to gently unfold, as the prospect provides the fit. There is a world of difference between feature and benefit selling and developing pain.
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