You probably already know that digital marketing never has been more important than now.
Still, most organizations lack the right skills needed to survive and stay on top. This means, you have to follow the most recent trends and practices - and have the skills to implement them.
This 1-day in-depth workshop consists of strategic insights, best practices, and actionable digital knowledge. With the help of our digital marketing experts, you’ll learn how to unleash the power of digital without making the usual mistakes. Yacademy combines over 100 years of experience in digital marketing & digital transformation, so everything you’re going to learn is based on a track record of successful cases from our digital experts.
What you will learn
As digital allows you to track performance of every single piece of the marketing & sales puzzle, we’ll dig deeper into the business side of digital marketing. You’ll learn how to define a digital strategy, implement, analyse and optimise campaigns to achieve better results and direct return on investment from your digital marketing efforts.
- Why and how to build a digital brand
- What is digital marketing & how it relates to your business?
- How to set the right digital KPIs and how to reach them?
- Customer Journey & Funnel
- How to create winning content that sells via storytelling
- How to find the right audience and determining the unique persona(s) for your business
- How to choose the right channels for your business and persona(s)
- Measurement (reporting, analysis, insight generation & and optimization)
- Roadmap: bringing it together in a feasible implementation plan
Who should attend
- Business owners who want to strengthen their brand and generate online sales
- Digital marketing enthusiasts who want to stay on top of the most recent marketing trends
- Traditional marketers who want to explore the digital dimension of marketing
- Everyone who sees the need for investing in their skills towards a digital future.
Individual Ticket IDR 980,000
(Early bird) IDR 750,000 until 30 December 2016
Sign up as a group of 3 or more and pay only IDR 800,000
(Early bird) IDR 700,000 until 30 December 2017
Contact us for group discount
Phone/WA: +62 812-8074-0245
Yudha Adi Marsongko, COO, Ydigital Asia
Yudha has been in the digital marketing business for more than 7 years. As Head of Performance Marketing & now COO at Ydigital Asia for two years Yudha is responsible for the online advertising and digital strategy for some of the biggest brands in the region such as LINE and Mattel.
Alec Van Noten, Head of Strategy, Ydigital Asia
With more than 5 years of digital branding experience, Alec has been pushing the digital frontier and helped a broad variety of European business succeed in the digital environment. As Head of Strategy at Ydigital Asia, Alec is in charge of building and accelerating the brands of Ydigital Asia’s clients across South East Asia.
“I learned a lot - from the strategic to the very technical, and it can be implemented directly in our business. I gained many insights from experienced experts within the industry "
- Anissa Hudayah, Entrepreneur
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Date and Time
CHUBB Square 9th floor (UOB Plaza), Jl M.H. Thamrin Kav 8-10, RT.14/RW.20, Kb. Melati, Tanah Abang, Jakarta, Daerah Khusus Ibukota Jakarta