Paid Social for Lead Generation

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Seasons 52

4410 Westheimer Road

Houston, TX 77027

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Event description
Houston IMA Lunch and Learn on how to leverage paid social media on Facebook and Instagram to generate leads.

About this Event

Join Lisa Stauber, founder of Quirky Owl Media LLC and Blog Elevated Conference at the Houston IMA November luncheon to learn how to leverage paid social media on Facebook and Instagram to generate leads for your sales team and build your email list.

Takeaways include:

  • Why you must go beyond boosted posts and a link in your bio
  • The difference between Brand Awareness, Traffic Generation, Lead Ads and which one you should choose
  • The basics of retargeting and how to add it into your sales funnel
  • How to use Custom Audiences to get the sale
  • How one company generated 9000 email subscriptions from a single Instagram video, and what you can learn from their example

Lisa has been writing for the web since ancient times (well, at least since 2005), nerds out on SEO, and teaches bloggers how to blog. She's part of the marketing team at cPanel, L.L.C, as well as the founder of Blog Elevated and Houston Bloggers, the oldest and largest blog network in Texas. Besides wrangling commas and knowing in her bones if a word is spelled wrong, she is a master of social media, public speaker and trainer, collector of unused domain names, teller of stories, and Marvel fan girl. She occasionally loves to cook and relaxes by glancing at her “To Be Read” pile while waiting for Reddit to load on her phone.

Date and Time

Location

Seasons 52

4410 Westheimer Road

Houston, TX 77027

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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