Paid Search Bootcamp Training Workshop
Friday, November 16, 2012 from 8:00 AM to 8:00 PM (EST)
St Petersburg, FL
At a glance, Pay Per Click (PPC) advertising campaigns greatly helps to improve digital visibility and the gathering of valuable information about consumer habits. This Paid Search Boot Camp offered at our facility in St. Petersburg will teach the various paid search options including Google Adwords and Social Media advertisement.
This course is designed to cover strategic selection of words to be advertised, utilization of PPC data and other analytics for SEO and SMO campaigns, and cost management as well as revenue optimization and profit maximization in a PPC campaign.
During our twelve hour workshop, you will learn how to manage your PPC campaign from our professional Instructors who will also show you how to ensure maximum ROI.
12 Hours Paid Search (PPC) Boot Camp 8 AM – 8 PM
08:00 – 8:15 Intro to PPC
08:15 – 11:00 Keyword Research, Analysis, Selection
11:00 – 12:00 Paid Search Management Platforms (Marine, Omniture, Etc.)
12:00 – 12:30 Lunch & Networking
12:30 – 03:30 Paid Search Management, Strategies, Cost Savings
03:30 – 04:30 Revenue Optimization & Profit Maximization
05:30 – 06:30 Facebook & Social Paid Advertisement Strategies, Q & A, and Conclusion
06:30 – 08:00 Open Workshop Complete, Break, Open Q & A until 8 PM
Location: 780 4 Ave S., St. Petersburg, Florida 33701
Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.
Who Should Attend
This Paid Search Boot Camp is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations.
Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.
Karhrman Ziegenbein has more than 15 Years of experience in the digital media vertical and has managed UX, SMO,SEO,PMO, Web Analytics & Optimization, Text & Display Media, Web Dev. for Microsoft, Capital One and other Fortune 100 Companies exceeding budgets of $100 MM annually.
He launched Toonari’s Center for New Media & Citizen Journalism with Sherol Ziegenbein, Pauline Prosser and Brian Binder in June of 2012 providing a learning solution that empowers everyone from CMOs to Students to solve business problems, find new opportunities for growth, and be more successful in their careers. Courses from Toonari are available in multiple formats to suit everybody’s needs— at the Training Center for New Media & Citizen Journalism, online as virtual learning, or on-site at a company. Toonari offers classes at no charge for the Unemployed and People with Disabilities