Packaging 2.0: QR Codes for Traceability, Transparency, and Engagement

In the evolving world of consumer packaged goods, QR codes have gone from being optional features to becoming essential tools for brands. As the GS1 2027 sunrise initiative approaches, 2D Barcodes (QR codes) are set to replace traditional barcodes, fundamentally changing how brands engage with consumers and manage compliance. This webinar will provide actionable insights into how QR codes can be effectively integrated into packaging to drive consumer interaction, enhance brand loyalty, and meet upcoming regulatory and standards requirements.

Drawing from real-life experience, we’ll explore practical applications of QR codes in market settings, offering strategies that can help future-proof your packaging and elevate your brand’s success.

During this session, you will:

• Learn from a CPG brand that developed coalface connected packaging strategies in-market, driving real results through a platform initially built to meet their own needs.
• Gain insights from GS1 on the 2027 Sunrise, including the how, why, and when of 2D barcodes.
• Discover practical strategies to leverage QR codes for improved consumer engagement and brand loyalty.
• Explore how to optimise the post-scan consumer journey, which differs from traditional digital experiences. Learn how to tailor this experience to boost sales success.

James Williamson, Co-Founder, Orijin Plus

James is the co-founder of Orijin Plus, a leading connected packaging platform that empowers consumer packaged goods brands to drive engagement and streamline compliance through QR codes and 2D barcodes. With a strong background in CPG, James has hands-on experience in developing innovative solutions to address industry challenges, helping brands seamlessly adapt to the GS1 2027 2D barcode initiative. His expertise spans product traceability, supply chain transparency, and leveraging on-pack loyalty rewards and promotional tools to drive consumer engagement.

Andrew Morehead, Global Standards Manager, GS1

Andrew is a Global Standards Manager at GS1 US, specializing in the development and implementation of standards for product traceability and identification. With a background in Automatic Identification and Data Capture (AIDC) technology, Andrew has extensive experience in optimizing supply chains. At GS1 US, he collaborates on driving the adoption of GS1 standards, including the transition to 2D barcodes.

About Orijin Plus

Orijin Plus is a connected packaging platform that helps CPG brands transform packaging into a measurable, always-on consumer touchpoint. By integrating smart QR codes and 2D barcodes, we enable brands to enhance traceability, boost consumer engagement, and ensure compliance with industry standards like the GS1 2027 Sunrise initiative.

Our platform empowers brands to meet the compliance and disclosure requirements expected of modern brands, while also driving consumer loyalty and equipping them with the smart packaging tools needed to stay ahead in a rapidly evolving market. Built by a CPG brand for CPG brands.

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