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L2

Ticket Information

Ticket Type Price Fee Quantity
Brand Professionals $1,500.00 $64.95
Industry Professionals   more info $2,000.00 $79.95

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Event Details

CLINIC

Social Commerce Driving & Deriving Revenues Online

The explosion of social media and portable smart devices—combined with the sheer quantity of time consumers spend online—means brands have more occasions than ever to “be” where their customers are and turn browsing into buying. However, results of L2 Digital IQ Index® studies in the Luxury, Beauty, and Specialty Retail sectors reveal that few prestige brands have achieved “Genius”-level competence in online commerce. While many have adequate e-commerce-enabled sites, few have evolved beyond this, integrating mobile, geo-targeting, and social platforms into their sales efforts.

The Opportunity: Online commerce is projected to double by 2014, and nearly half of offline revenue is influenced by online programs.

The Challenge: Many brands are grappling with using 2.0 platforms to drive sales.

Description

The Social Commerce Clinic is a half-day, intensive workshop that explores how brands can use their online properties to influence purchase decisions and increase sales. The objective is to give participants tactics, tools, and best practices for using social media, mobile, geo-targeting, email, SEO, and their own sites to make consumers more likely to transact online.

Format & Audience

The clinic is highly interactive and takes place in a classroom setting. Participants are encouraged to engage in dialogue. The curriculum is designed for executives and managers from prestige brands and agencies who will benefit from greater knowledge of social commerce’s new tools, trends, and best practices.

 

View Social Commerce Speakers

 


 

FORUM

Innovation 2010 
The Largest Gathering of Prestige Executives in North America
         

On November 5, L2 and NYU Stern will host its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event will addresss innovation in digital marketing and implications for prestige brands.


Elements

Combining education and entertainment to inspire and enlighten, the Forum will feature:

Never-seen-before research benchmarking brands’ digital marketing efforts

Provocative presentations from thoughts leaders in industry and academia

On-stage conversations with prestige brand leaders

Networking with senior executives and top MBA students 

Cutting-edge product demos

Who Attends

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs. 

 

View Innovation 2010 Speakers

 

 

 

 

 

Have questions about Package? Contact L2

Organizer

L2

L2 is a member-based business intelligence firm that benchmarks the digital performance of brands.

Please visit us at: www.L2inc.com


  Contact the Organizer

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