Storytelling & PR Workshop - Six participants only.
Write your story and create a buzz about your business - without breaking the bank.
Would you like to see your business or brand featured in the local or national press? Would you like to be interviewed on the radio or on TV, or mentioned on the website of top-selling newspapers or magazines? And would you like to learn how to stay on a journalist's radar so you keep appearing in the media?
Getting your story into magazines, newspapers or on broadcast media is a fantastic way to get your message out into the world. It builds brand awareness, boosts credibility and brings in new clients. But advertising is costly and not always effective and you may not have the budget to hire a PR agency.
So why not do it yourself? With my help.
In this small group workshop of just six participants, I'll share what I've learned about compelling storytelling and effective PR over more than 20 years in the media. I'll show you how to identify your brand's most newsworthy story angle, how to find story 'hooks', choose target media, write effective email pitches to editors, follow up and get published.
"Fast-paced and packed with new insights and credible advice, this workshop has given me the confidence I needed to take control of my own PR and make it happen. One of the best workshops I’ve attended in years. I can’t wait to get started. Thank you Katherine!” – Caroline Coleman, founder of Coleman Training
This is a workshop so expect to do some work! Each participant will get my individual attention (approx. 30 mins each) plus group learning and valuable feedback from other attendees, who could all be potential clients. There will be homework beforehand and you'll go away with a shortlist of target media and some example email pitches that will be ready to send off. You'll learn how to find journalists' contact details, when and how to contact them, how to convert media coverage into new business leads and how to plan a sustainable strategy so you keep getting featured in the media. You'll hear why the era of the press release is over and why today it's all about your story. In short, you'll learn how to own your own PR.
After the workshop, you will gain access to my closed Own Your Own PR Facebook group where you can find accountability and support as you take your PR actions. There will also be opportunities for follow-up workshops.
I am a former Reuters and Bloomberg correspondent and freelance journalist and my stories have been published in The Guardian, The Sunday Times, Red, Psychologies, TIME, The Daily Mail and The Huffington Post. I've also been interviewed on Newsnight, Radio 4, Sky News and ITV breakfast television. I now use my journalism and storytelling skills, credibility, contacts and industry knowledge to help individuals, businesses and charities get great coverage.
Find out more: www.kbjournopr.com
Take a look at what previous participants have said about my workshops and PR coaching/consulting:
"We found Katherine's targeted, sensible, entrepreneurial approach to journalistic PR a breath of fresh air" - Lynn Coleman, DAL Strategy Ltd
"Katherine's 'Own your own PR' is the smartest short course on the subject. I'd recommend any new business owner or newbie in the area to attend one of her sessions," - Neethu Stephen, chartered accountant and consultant
"Very comprehensive training with plenty of real-life examples, lists of resources, recommended approaches and great pieces of advice," - Kasia Bigda, Mr Lee's Noodles
"Katherine identified a newsworthy story that would be of interest to Bournemouth Echo readers. We pitched the idea to an editor and a few weeks later, the Echo published a three-quarter-page story about my practice. We've had more inquiries and it's led to new business," - Dave Mott, Managing Director, Physio Fitness
Who is this workshop for?
Established businesses, start-up entrepreneurs, in-house marketers, individuals, social enterprises & charities - anyone who wants to learn how to tell a compelling story and get media coverage for their brand. If you're a PR or marketing agency looking to get media coverage for your clients, this workshop is also for you.
What are my transport/parking options getting to the event?
Limited parking available on site. Please use multi-storey at the Sovereign Centre or neighbouring streets.
Are refreshments available?
Tea, coffee and biscuits will be served on arrival and during a break half-way through.
What should I bring to the event?
Please arrive promptly and bring a notebook and pen or laptop/tablet for note taking
Where can I contact the organizer with any questions?
Email: firstname.lastname@example.org or Tweet me: @KBJournoPR
Is my registration/ticket refundable or transferrable?
I cannot offer refunds but I understand that our schedules can change so I would be happy to book you onto a future course or you can transfer your ticket to someone else. Just drop me an email - email@example.com
Under what circumstances will the workshop be postponed?
I may reschedule the workshop for a future convenient date if I have less than four participants. I will make sure all participants are able to attend.