$0 – $20

Over-the-Top Advertising: The Current State of OTT

Event Information

Share this event

Date and Time

Location

Location

Excelsior College

7 Columbia Circle

Albany, NY 12203

View Map

Refund Policy

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description
Over-the-Top, or OTT, is one of the hottest topics in marketing right now, so come and find out what is happening in this dynamic sector.

About this Event

If you have heard of Netflix, Hulu, or Roku, then you already know how OTT has transformed the way that we consume TV and video.

Over-the-top services are usually accessed via websites on personal computers, as well as via apps on mobile devices, such as smartphones and tablets,, digital media players (including video game consoles), or televisions with integrated Smart TV platforms. With the right apps and hardware, computers and mobile devices can be used to bring such content to a TV as well.

In this Breakfast Brief, you will find out the current state of OTT and gain some insight into the marketing techniques and opportunities available for this exciting and dynamic new technology.

Who is Jake Dumesnil?

Jake Dumesnil has a spent his entire career in the marketing and communications industry, both as an in-house marketing professional and on the client side, as a marketing agency executive. Jake has nearly 20 years of experience focusing on brand development, marketing strategy, and advertising.

As the Advanced Advertising Manager for Spectrum Reach, Jake works closely with the company’s sales, product and creative teams to develop, optimize, and measure digital marketing strategies for a wide range of clients across NY, MA, and VT. His expertise in display, video, social, OTT, SEO/SEM, and Google Analytics allows clients to create a comprehensive digital campaign that complements their traditional marketing efforts.

Jake is an IAB certified digital marketing professional, and a recipient of The Business Review’s 40 Under 40 award. In 2019, Jake was inducted into the “Capital Cup for Kids” Hall of Fame by the Ronald McDonald House for his ongoing work with the non-profit’s fundraiser.

In his spare time, you can find Jake spending time with his family, playing hockey, or working on the rehab of an investment property.

About Our Sponsor: Excelsior College

Excelsior College is a regionally accredited, nonprofit online college focused on helping adults complete their degrees and advance their careers. The college contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are – academically and geographically – removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. Learn more at excelsior.edu.

Share with friends

Date and Time

Location

Excelsior College

7 Columbia Circle

Albany, NY 12203

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved