You will learn:

1. How to reverse engineer the digital marketing your competitors are doing.
2. Who their customers are and how they are acquiring them.
3. The tools and technology they are using.

You will walk out with:

1. A framework and a blueprint for tracking and reporting what your competitors are doing and changes they make to their marketing.
2. A set of free and paid tools you can use that match your budget
3. Actionable knowledge for how you can use your findings to help grow your own business.