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"Outrage Marketing" with Paul Stenson from The White Moose Cafe Dublin

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American Irish Historical Society

991 5th Avenue

New York, NY 10028

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"Outrage Marketing - How to achieve worldwide publicity by using the outrage of the public and without spending a cent. "

The White Moose Cafe exploded into the public eye in only a matter of months last year, and thanks to this, business is booming for the Cafe and Hotel Charleville Lodge in Dublin owned by Paul Stenson.

By posting 'outrageous' content to their social media accounts (that made many people laugh, while simultaneously making many people angry), their toungue in cheek content and fearless approach to challenging the status quo has resulted in almost 300,000 followers on facebook and instagram and generated a huge increase in footfall & profit for the Cafe and Hotel.

From banning vegans, to demanding that anyone claiming to be "gluten free" bring a Doctors note, as well as refusing to let bloggers stay in the hotel for free, The White Moose Cafe went viral. Paul Stenson's response to a blogger that emailed him to get a free stay in the Hotel in exchange for free publicity by posting to her followers was viewed in 33 countries. The scandal known as 'Bloggergate' resulted in 'free publicity' for the Cafe & Hotel, that ended up being completely self generated.


We are so excited to welcome Paul Stenson and Jason Kidd to the American Irish Historical Society on Wednesday, April 3rd, 2019!

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American Irish Historical Society

991 5th Avenue

New York, NY 10028

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