Out of the Lab and into the Newsroom
Back by Popular Demand!
Anxious at the thought of interacting with the media? Our all-star lineup of reporters is back, bringing you tips straight from the source on the right way to get your story out there.
You've got your cutting-edge technology, you've raised money, and your company is making some great headway on the R&D front. You're ready to bring your company out of stealth mode and into the limelight, but you don't know how. In this three-part workshop event, we'll explore how to take your story out of the laboratory and into the headlines:
- First, a panel of industry reporters will provide insight into how they like to be pitched, what makes something "newsworthy" and what they are looking for to include in coverage.
- Second, in a working session, seasoned communications professionals will help you craft your story using a framework that works well for telling life science stories that resonate with multiple audiences.
- Finally you'll have a chance to pitch the reporters in attendance who will each select one company that will be the subject of a one-on-one background interview at a later date.
Key topics will include:
- What makes a story "newsworthy"?
- What's the best way to pitch a reporter?
- How do you translate complex science into a story others can understand?
- Tips for your interview
The workshop will be led by life science communication expert, Carin Canale-Theakston, president and founder of Canale Communications.
Bruce Bigelow | Editor, Xconomy San Diego read bio»
Bradley Fikes | Biotechnology Reporter, U-T San Diego read bio»
Mandy Jackson | West Coast Editor, Scrip Intelligence read bio»
Brittany Meiling | Business Reporter, San Diego Business Journal read bio»
[moderator] Carin Canale-Theakston | President and Founder, Canale Communications read bio»
11:30 AM | Registration Opens, Lunch, and Networking
12:00 PM | Panel Discussion
1:00 PM | Hands-on Working session
1:45 PM | Story Pitching
2:30 PM | Program Close
$35 | General Public
$20 | Student/Academic
$45 | At the door
3210 Merryfield Row
San Diego, CA
Bruce Bigelow | Editor, Xconomy San Diego
Experienced journalist with broad responsibilities and flexibility in writing about innovation in San Diego. I am the editor of Xconomy San Diego, a Boston-based online media company focused on innovation, entrepreneurship, and the startup ventures that make up the 'exponential' economy (hence Xconomy). Our network now comprises 10 U.S. cities renowned for their respective technology clusters. As the editor of Xconomy San Diego, I also am responsible for recruiting speakers for events like the Xconomy Napa Summit, where we put our most important stories on stage, and for convening Xconomy "salons" that bring local innovation leaders together to discuss issues of vital interest to the local startup ecosystem.
I joined Xconomy from the San Diego Union-Tribune, where I spent 18 years covering business, technology, science and other subjects in the San Diego region.
I shared in 2006 Pulitzer Prize for National Reporting, awarded to The San Diego Union-Tribune for uncovering and detailing the Rep. Duke Cunningham bribery scandal, and national journalism awards for stories about defense contractor Titan Corp., whose employees sustained the highest casualty rate in Iraq (2006), a profile of securities class-action lawyer Bill Lerach (2000), and "The Toymaker," (1997), a 14-part narrative about the startup years of the Rokenbok Toy Co. I also followed the corporate financial fraud at San Diego's Peregrine Systems from 2002-2008.
I have wide-ranging interests in life sciences, cleantech, and high tech innovation, new ventures, entrepreneurship, cybercrime, corporate governance, law, and related topical issues.
Goals: To find fresh challenges and to navigate the rapid changes taking place in the media industry. To understand and master the technical details of online media. And to find great stories to tell.
Connect with Bruce:
Bradley J. Fikes | Biotechnology Reporter, U-T San Diego
Bradley J. Fikes is U-T San Diego's biotechnology reporter. He has been covering the industry since 1990, most recently for the North County Times. Other topics he's covered include health care, water supply and wireless technology. A native San Diegan, Fikes started in journalism at San Diego State University, where he served on the staff of the Daily Aztec student newspaper.
Connect with Bradley:
Mandy Jackson | West Coast Editor, Scrip Intelligence
Mandy Jackson is the US West Coast Editor for Scrip Intelligence based in San Diego. Mandy reports on daily bio pharma news and regularly interviews everyone from big pharma CEOs to biotech startup founders about the business strategy behind their finance, deal making and drug development news. She also has an interest in drug pricing and novel reimbursement strategies, new treatments in areas of true unmet need, and business development trends. Mandy has been a business news reporter for more than 16 years, covering biotech and pharma companies, biotech law and commercial real estate.
Connect with Mandy:
Brittany Meiling | Business Reporter, San Diego Business Journal
Brittany Meiling is a Business Reporter at the San Diego Business Journal covering life science and health care industries, including biotechnology, pharmaceutical and medical device. Meiling is uniquely positioned in the business community to build analytical and insightful stories utilizing a network of industry experts and influential leaders in the region. With a weekly print subscription base of about 15,000 and more than 45,000 daily newsletter subscribers, the business journal reaches leaders in San Diego’s key sectors including Life Science, Health Care, Technology, Banking and Finance. Meiling earned a bachelor’s degree in journalism with an emphasis in business reporting from Missouri State University, followed by an internship at the Springfield Business Journal in Springfield, Missouri. Meiling recently moved to San Diego with her husband, Andrew. They reside in the Bankers Hill area.
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[moderator] Carin Canale-Theakston | President and Founder, Canale Communications
Carin Canale-Theakston is the president and founder of Canale Communications Inc. In her role as president, Carin works closely with client teams, having provided senior level strategy to more than 125 life science companies of all shapes and sizes ranging from pre-series A financing to billion dollar public companies such as Amgen and Johnson & Johnson. Through her career in life science communications, she has advised a diverse range of companies including biotechnology, biopharmaceutical, medical device, diagnostics, research organizations and providers of enabling technologies.
In addition to client services, Carin is actively involved in the life science community. She is currently the vice chairwoman of the board of directors for BIOCOM, Southern California's life science trade association, and a member of the board of directors for the San Diego Venture Group. She is also a trustee of the Mission Hills Town Council and a member of the board for A Note to My Kid, a non-profit organization for gay and lesbian youth. A sought-after speaker, Carin frequently leads presentations and trainings on various communication topics for these organizations and others such as PRSA, the Biotechnology Industry Organization and California Healthcare Institute.
Prior to founding Canale Communications, Carin was president of the life sciences division of international public relations firm Porter Novelli, managing teams in San Diego, Los Angeles, Boston and New York. Carin joined Porter Novelli when the firm acquired boutique life sciences communication firm, Atkins + Associates, in which Carin was partner and managing director. Carin also held various positions for several agencies including Townsend Inc., Littlefield Communication and Burson-Marstellar. Before becoming engrossed in the agency world, Carin served as community relations director for a non-profit organization (Domestic Violence Intervention Services), where she generated global awareness, managed a national speaking circuit and supported the company's fundraising efforts. Carin holds a bachelor of arts from the University of Tulsa with a major in communications and a minor in marketing.
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When & Where
JLABS San Diego
JLABS, part of Johnson & Johnson Innovation, LLC, is a network of life science incubators providing emerging companies many of the advantages of being in a big company, without the capital investment. JLABS offers singular bench tops, modular wet lab units and office space on a short-term basis, allowing companies to pay only for the space they need, with an option to quickly expand when they have the resources to do so. Companies residing at JLABS also have access to core research labs hosting specialized capital equipment and shared administrative areas. JLABS is an open innovation model, and the agreement for space does not grant JLABS or Johnson & Johnson Innovation any stake or rights in the companies, nor will the companies have a guaranteed future affiliation with JLABS. The flagship facility is located in San Diego at Janssen's West Coast Research Center, and JLABS has now two established locations in San Francisco - one through a collaboration with the California Institute for Quantitative Biosciences (QB3) and a second standalone facility - one in Boston through a collaboration with Lab Central, one in Houston through a collaboration with TMC, and one in Toronto through a collaboration with MaRS. For more information please visit jlabs.jnjinnovation.com.