Optimizing the Googleability of Your Content
Wednesday, August 7, 2013 from 7:00 PM to 8:00 PM (MDT)
San Francisco, California
London, United Kingdom
Speaker: Joe Welinske, Writers UA
Despite our best efforts at developing user assistance, it is increasingly likely that your users will turn to Google for answers to question about your software. The success Google has in providing quick answers to difficult questions has made it a natural resource for help with software - even if the software provides tutorials, online help, FAQs, forums, and e-mail support. Since this trend will probably continue, we need to learn how to "embrace the beast".
There are a number of things you can do to improve your Googleability without too much time and money. This session describes how Google indexes information and what you need to do to be visible, how to use search engine optimisation techniques (including the use of sitemaps and metadata), how writing styles affect indexing, and what other search engines you may want to support.
Search engine optimization is not just the realm of consumer web sites and marketing folks. The importance of visibility on the web means that all of us need to have a working understanding of how search engine work. More importantly, we need to understand how to make that work for us and our content.
You Will Learn
- The importance of getting your content on a public-facing server and the challenges in doing so
- How Google indexes information and delivers it to search queries
- How to add a variety of search engine optimization techniques to your content production
- About the importance of supporting social networks and mobile devices
This session is only available as a live streaming event through GotoMeeting. It will not be recorded.
The URL and meeting ID will be in your confirmation once you complete your order.
Joe Welinske specializes in helping your software development effort through crafted communication. The best user experience features quality words and images in the user interface. The UX of a robust product is also enhanced through comprehensive user assistance. This includes Help, wizards, FAQs, videos and much more. For over twenty-five years, Joe has been providing training, contracting, and consulting services for the software industry. Joe recently published the book, Developing User Assistance for Mobile Apps. He also teaches courses for Bellevue College, the University of California, and the University of Washington.
This session will only be available as a live streaming event through GotoMeeting. It will not be recorded. The charge is $10. Please be sure to register. Please log on a few minutes early to ensure you complete any software downloads/updates.
WritersUA East in Newport, Rhode Island
The WritersUA conference will be visiting the East Coast this Fall. A great roster of speakers and topics is scheduled for Oct 27-29 in Newport, Rhode Island. This should be an informative and fun experience for all who attend. Registration is open. WritersUA.com.
Society for Technical Communication Rocky Mountain Chapter
The Rocky Mountain Chapter of STC (STC RMC) serves the various needs of its members by:
- Promoting professionalism and the exchange of information among its members
- Educating the community on the value of technical communication
The Society for Technical Communication's diverse membership includes writers, editors, usability professionals, information architects, illustrators, printers, publishers, educators, students, engineers, and scientists employed in a variety of technological fields. With thousands of members worldwide, STC is the largest professional organization serving the technical communication profession.