How effective is your online sales path? Are your social media investments generating tangible results? Most arts single tickets are sold online, but few organizations consider the purchase path holistically. In this two-day session, you’ll evaluate and optimize your effectiveness, from the first Facebook “like” or email “open” to the final purchase click.
As part of the session, you’ll…
• Work in your own website analytics tool, so you can take learnings home to implement
• Glean insights from TRG about your web, social, and email channels
• Get direction and metrics that bring focus to where you should focus first, and what elements of your e-sales strategy they should subordinate.
Leave with a clarity of purpose to help you myth-bust and recalibrate how you think about your e-commerce tools and campaigns.
Have any questions? Email LetsTalk@trgarts.com to learn more.