Leverage one of the most low cost, high return marketing channels for your e-commerce business with this introduction to growing customer engagement and sales through Klaviyo’s powerful email marketing tools.

Akemi Hiatt of Hidden Gears will walk you through several common, real-life scenarios for customer acquisition, retention, and loyalty. We’ll cover how to ingest data from Shopify, tag subscribers with unique attributes, and use that insight to tailor emails for more effective messaging, whether they be highly engaged subscribers, subscribers at risk of churn, or early customers who can become brand advocates and contribute to increased sales. We’ll discuss the difference between Lists and Segments, how to set up dynamic Flows and automated Campaigns, perform A/B testing, and understand how to track results through analytics.

This course presumes a working knowledge of basic email best practices such as managing lists and setting up campaigns, and is geared specifically towards merchants working on Shopify and looking to optimize their Klaviyo performance. If you are working with Klaviyo and are on other e-commerce platforms like BigCommerce or Magento, this course may still apply, but we will be primarily demonstrating use-cases with Shopify data.

Please register by Monday, February 7 at 5pm. After registration closes, we will send a Zoom link to all registered participants. If you face difficulties with registration, please contact Nicole at nicole@htdc.org.

Hidden Gears

Hidden Gears offers the full range of services of an e-commerce agency with the friendly, personal, and innovative service of a small business. www.hiddengears.com

Hidden Gears was founded in 2012, with deep experience in both pay-per-click advertising strategy and e-commerce web development. His expertise has been featured in CIO magazine, Mashable and Search Engine Journal, and he has been a national conference speaker on PPC and conversion rate optimization.

ABOUT

INNOVATE Hawaii

INNOVATE Hawaii is the state’s NIST Manufacturing Extension Partnership (MEP) National Network Center, which supports small and medium-sized manufacturers to enhance their productivity, growth, and technical performance through programs and services across the islands. www.htdc.org/programs/#innovate-hawaii

Department of Business, Economic Development & Tourism

DBEDT is Hawaii’s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages. www.dbedt.hawaii.gov

The Business Development & Support Division (BDSD) promotes industry development and diversification in Hawaii by supporting existing and emerging industries; attracting new investment and businesses that can create more high-skilled, quality jobs in the State; increasing exports of Hawaii products and services; expanding Hawaii’s participation in global trade and commerce; by supporting small business and community-based organizations; and building resiliency to downturn in defense industry spending. https://invest.hawaii.gov/

If you need an auxiliary aid/service or other accommodation due to a disability, contact Nicole at nicole@htdc.org or (808) 539-3794 as soon as possible. Requests made as early as possible will allow adequate time to fulfill your request. Upon request, this notice is available in alternate formats such as large print, Braille, or electronic copy.