Mediaworks and Google invite you to consider your customers journey, think about data available for your analysis, and find out how machine learning can optimise and accelerate your prospects path to purchase.

Importance of Optimising Throughout the Journey – Daniel Hoggan, Mediaworks

Mediaworks Chief Technology Officer, Daniel, will discuss the importance of optimising the digital channels across the entire journey. And, how combining different channels, data points, and machine learning help to scale brand building and customer acquisition.

Building Awareness and Winning in the Middle – Susie Gorman, Google

Google Agency Development Manager, Susie, will present the top tips for brand building and how to stand out in the messy middle of your customers journey.

Audience, Automation, and Action – Ben Homer, Mediaworks

Mediaworks Head of Paid Search, Ben, will discuss the importance of automation and audience to drive conversions at the right time.

Driving Recurring Revenue Through Data Driven Analysis – Mediaworks and Where The Trade Buys

Case study example of how machine learning amplified marketing decisions to increase long term acquisition of Where The Trade Buys target customers.