Open Y Summit, September 18-19

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Embassy Suites by Hilton Minneapolis Downtown

12 South 6th Street

Minneapolis, MN 55402

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Event description


Open Y – Transforming Digital for YMCAs

Please join us for the Open Y Summit in Minneapolis. This two-day event will be filled with opportunities to connect, learn and share about our collective efforts.

On day 1 we’ll be offering two tracks. Track 1 is for those who are newer to Open Y and Track 2 is for those who are live or in development. See who’s a part of the Open Y Community.

Food will be provided - Tuesday: morning snack, lunch, afternoon snack. Wednesday: morning snack.

Hotel Registration

Some hotel reservations may still be available but online booking is closed for our dates. Please call the hotel direct at 612-351-2554 or email with questions.

You can also check the Westin and the Marquette for room reservations. They are a very short walk to the Embassy Suites.


Tues., Sept. 18, 2018, 8:00 AM – 4:00 PM (Summit Day 1)
Tues., Sept. 18, 2018, 6:00 PM (Evening Event)
Wed., Sept. 19, 2018, 8:30 AM 12:00 PM (Summit Day 2)
(all times Central Daylight Time)


Day 1 - September 18, 2018

8:30-8:55am: Registration

8:45-8:50am - Intro & Welcome: Amber Richard - Senior Director of Digital Marketing, YMCA of Greater Twin Cities

8:50-9:00am - Presenting Sponsor Remarks: Delphine Carter - Senior Product Manager for Partnerships, Daxko

9:00-9:30am - Opening: Mission + Digital: Glen Gunderson - CEO, YMCA of Greater Twin Cities

9:30-10:30am - Open Y State-of-the-State + Product Roadmap; Q&A: Nathan Maehren - SVP, Digital at the YMCA of the Greater Twin Cities and Craig Paulnock - VP, Digital Product Strategy and Innovation at YMCA of the Greater Twin Cities

10:45-11:30am - Y-USA Update: Paul McEntire - COO, YMCA of the USA

11:30am-12:15pm - Accessibility: Ryan Strunk - Lead Accessibility Consultant at Target Corp and Randi Strunk - Solutions Analyst at Target Corporation

12:15-1:30pm: Lunch

Track 1 - Creating Your Website Business Case:
Tamar Simpson - Director, Marketing and Communications at YMCA of Long Island
Track 2 - Features + Customizations + Collaborations: Yuriy Gerasimov - Solutions architect, ImageX Media

Track 1 - Selecting the Right Partner & Managing the Project:
Sujan Vatturi - Vice President of Information Services & Technology at YMCA of Silicon Valley, Gianni DeAngelis - Digital Marketing Manager, YMCA of Greater Houston
Track 2 - CRM Partner & Technology Breakouts: Terri Kruger - Director of CRM at YMCA of the Greater Twin Cities

Track 1 - Launch Tips Panel: Campaigns, Platforms, Communications Planning:
David Thompson (Facilitator), Anna Eilertsen - YMCA of East Bay, Jennifer Federici - YMCA of Metropolitan Dallas
Track 2 - User Experience (UX): Andrew Benson and Emma Fetting - Straight line theory

4:00-4:45pm - Myth Busting - Addressing Barriers to Open Y: Mike Hodge (Facilitator), Jim Paro - Chief Information Officer at YMCA of Greater Brandywine, Mary O Ratcliffe - Marketing and Communications Director at YMCA of Western North Carolina

5:30-7:30pm: Happy Hour at Hotel

6:30-8:30pm: Evening Event

Day 2 - September 19, 2018

8:30-9:15am - Partner Panel & Open Forum: IT Care, ImageX, Five Jars, OneEach

9:15-9:45am - Analytics 101: Using Data to Determine Digital Priorities: Craig Paulnock - VP Digital Product Strategy and Innovation at YMCA of the Greater Twin Cities

9:45-10:15am - Net Promoter Score (NPS): A Simple Way for All to Gauge Success with Open Y: Jim Paro - Chief Information Officer at YMCA of Greater Brandywine

10:15-10:30am: Joint Q&A for Analytics & NPS

10:45-11:30am- Open Y Feedback + Interactive Session: Nathan Maehren - Sr. Vice President, Digital at the YMCA of the Greater Twin Cities

11:30am-12pm: Open Town Hall Forum

1:00-4pm: Partner Client Meetings

2:00-3pm: Douglas Dayton YMCA Tours

Agenda is subject to change.



Presenting Sponsor


Day Sponsors

iFocus Marketing

General Sponsors

Go Sign Shop
Straight Line Theory

Event App Sponsor


If you are interested in becoming a sponsor for the Open Y Summit, please email

180 ATTENDEES from …

YMCAs (61)

  • Akron
  • Brandywine
  • Channel Islands
  • Charlotte
  • Dallas
  • Dayton
  • Duluth
  • East Bay
  • Fort Worth
  • Frederick County
  • Green Bay
  • Hamilton, Burlington, Brantford
  • Hartford
  • Houston
  • Indianapolis
  • Kandiyohi County
  • Kansas City
  • Central Kentucky
  • Kettle Moraine
  • Long Island
  • Los Angeles
  • Louisville
  • Central Maryland
  • Marshall
  • Minnesota Alliance of YMCAs
  • New York
  • Niagara
  • Northwest North Carolina
  • Western North Carolina
  • Northfield
  • Oakville
  • Oklahoma City
  • Greater Omaha
  • Oranges
  • Pabst Farms
  • Philadelphia
  • Pikes Peak Region
  • Red Wing
  • Rochester
  • San Diego
  • San Francisco
  • Seattle
  • Silicon Valley
  • South Hampton Roads
  • South Palm Beach County
  • Syracuse
  • Suncoast
  • Middle Tennessee
  • Triangle
  • Twin Cities
  • Two Rivers
  • Wapakoneta
  • Metropolitan Washington
  • Whatcom
  • Wichita
  • Williamson County
  • Winnipeg
  • Vancouver
  • YMCA Canada
  • YMCA of the YUSA
  • Youngstown

Partners (43)

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Embassy Suites by Hilton Minneapolis Downtown

12 South 6th Street

Minneapolis, MN 55402

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