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Open Mobile Strategy Session

Heartland Mobile Foundation

Monthly Event - Second Tuesday of every month: 6:00 PM to 8:00 PM (CST)

Chicago, IL

Open Mobile Strategy Session

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Prior Attendee   more info 1 hour before event starts Free  
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For those who have not attended a prior meeting before
1 hour before event starts Free  

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Event Details

HMC 2014 Open Strat Sessions

I invite you to attend the Heartland Mobile Council's next Open Strategy Session. With a HUGE year planned, we are now ready to make 2014 the Year of Mobile for Chicago!

2013 was big for mobile and for the HMC.  Some HMC highlights include:

  • We partnered with 16 brands to help educate our audience including: PepsiCo, Redbox, BCBS, Domino's, Kimberly-Clark, InterContinental Hotels Group, Morningstar, Allstate, Whirlpool, MasterCard, Mead Johnson Nutritionals, United Airlines, Walgreens, Best Buy, Select Comfort, BabyCenter
  • We covered a rich array of mobile topics including Millennials, Hispanics, Path to Purchase, Moms, Location Behaviors, Mobile Wallet, Legal, Building Mobile Teams and more. 
  • We created new concepts: Brands+Startups™, a marketing accelerator; a Mobile2Reality Pitch competition with PepsiCo; Mobile+Humanity Art Show

In 2014 we have even bigger goals as we bring you four major new initiatives and grow existing ones:

  • Mobile University™ Week.  A city-wide week of mobile education in September anchored by our Summit.
  • Mobile University™ Forums.  March 27 - Mobile Commerce; June 12  - Mobile Media
  • Brands+Startups™ Accelerator.  Professors/brands teach mobile startups marketing through stylized pitch competition.
  • HMC Mobile Certification.  University professors & brands teach the future generation of mobile innovators.
  • HMC Mobile ThinkTank.  HBR-like publication inspires & educates by sharing deep mobile expertise.
  • HMC Action.  Launch mobile campaigns through pitch competitions and with non-profits.
  • HMC Experience Hall.  Exhibitors become part of the education by creating a mobile engagement.

As always, we need your passion and participation to make it happen. You will learn a lot, make connections and be part of something more fulfilling than just a trade organization. After all, we are the biggest, baddest group of mobile influencers in Middle America and we are on a mission to change the industry. Come join us - we promise you'll leave on a mobile high!

- Hugh Park Jedwill, President & Executive Director, HMC

 

AGENDA

6:00pm Introductions
6:15pm HMC Mission/Vision Quiz
6:20pm New People, Big Wins, Next 30
6:30pm HMC 2014 Plans & Business Team Updates
7:00pm Join/Meet Teams with Breakouts (Mobile University, Brands+Startups, Higher Education, Marketing, HMC Action, HMC ExpHall)
7:45pm Roundtable
8:00pm Meeting Close; Networking at Theory, 9 W. Hubbard

 

 

Have questions about Open Mobile Strategy Session? Contact Heartland Mobile Foundation

Where



TechNexus
20 N. Wacker, Ste1200
Chicago, IL

Organizer

Heartland Mobile Foundation

The Heartland Mobile Foundation™ is a Chicago-based non-profit organization whose mission is to foster economic development in the Heartland of America to build the future mobile marketers. Heartland Mobile is dedicated to support the growth of the market of all things mobile with best-in-class mobile marketing educational programs and by promoting mobile best practices. Through its partnership with brands in its main initiatives–Mobile University™ Week, the Brands+Startups™ Marketing Challenge, HMCertification, HMAction–Heartland Mobile serves to grow and guide the industry.

  Contact the Organizer

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