Since 2006, our client symposium has been a flagship event for digital era thought leadership and hosted a dazzling roster of business visionaries, best-selling authors, academic leaders and technology pacesetters. They, along with our own associates, generate a one-of-a kind forum for idea exchange and actionable inspiration. And at this year’s Open Brand Summit, It’s Personal. At the Summit, we’ll dive into the most pressing challenges of an open era of uber-personalized consumer expectations and the most promising ways to actualize highly individualized, open relationships based on advances in the marketing craft.
What you'll learn:
• Using the new consumer journey to uncover potential for better interactions across touch points
• Innovating experience design through consumer insight-led strategy
• Leveraging structured/unstructured data to perfect personalized marketing triggers andtiming
• Organizing teams across the brand to achieve omnichannel integration and iterative innovation
• Making mobile marketing an enterprise-wide priority
• Aligning internal values with external ones so the brand's authenticity can improve market share
Resource is the country’s largest independent, digitally led marketing agency. We build OPEN Brands that empower consumers and deliver results.
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