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Online Tutorial: Essential Techniques for Measuring Your Content's Success

Perfetti Media

Thursday, July 14, 2011 from 2:00 PM to 3:15 PM (EDT)

Online Tutorial: Essential Techniques for Measuring...

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Event Details

How can you be confident that your content pages are understandable? How do you assess if the content is appropriate for your audience? How do you ensure you've written content that effectively communicates the essential information?

It turns out there are many different techniques for measuring your content. In this presentation, Christine Perfetti will show you some methods you've probably never heard of -- techniques only practiced by the most adventuresome content strategists.

Among the techniques you'll learn about:

  • 5-second tests: A popular low-tech technique to collect quick feedback on whether your content pages communicate clearly to readers.
  • Comprehension tests: A simple user research method to assess whether users understand your complex content.
  • Inherent-value tests: A two-phase test that explores whether your content communicates the intended value to readers.
  • Catalog-based tests: Perfect for organizations migrating offline content to the web. A catalog-based test will help determine if key messages were lost during the translation.

Connection Instructions

We will hold the online tutorial through GoToWebinar. Once you have registered, we will email you Connection Instructions for joining the tutorial one week before the session.

About the Presenter

Christine Perfetti is CEO and Founding Principal of Perfetti Media. If you've ever met Christine, you know she's passionate about teaching design and product teams how to tackle their problems. For more than a decade, she has taught hundreds of teams and consulted with dozens of clients on product strategy and user experience techniques. 

Christine Perfetti

With her extensive knowledge of human factors and user research techniques, Christine has been a top-rated presenter at the User Interface Conference, the Internet Marketing Conference, CHI, and the Usability Professionals' Association Conference. She's co-presented with User Interface Engineering's Jared Spool at many User Experience and Design events, including the UIE Roadshow. Christine has also taught Human Factors at the Tufts University Gordon Institute for Engineering Management.

Before launching Perfetti Media, Christine was VP & Managing Director at User Interface Engineering, a leading user research, training, and consulting firm. Christine was responsible for driving User Interface Engineering's training and publications business.

Have questions about Online Tutorial: Essential Techniques for Measuring Your Content's Success? Contact Perfetti Media

When & Where

Online Tutorial Through GoToWebinar
We will email connection instructions one week before the tutorial.
Boston, MA

Thursday, July 14, 2011 from 2:00 PM to 3:15 PM (EDT)

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Perfetti Media

Perfetti Media is a Boston-based training and consulting firm that helps teams deliver best-in-class products.

Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed. For more than a decade, we’ve focused on discovering what makes a successful product that users love. Is it team composition? Design process? Culture? Executive support? All of the above? Come to Launch It to find out!

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