research is pretty straight forward. Find some users, put them in
front of a design, have them execute a task or two, take some notes,
write a report, and call it a night, right? Not quite. There are many
advanced techniques which, when implemented effectively, can drastically
improve the success of your research.
Do you want to measure the effectiveness of your content pages? How do you ensure your links are meaningful to users? Do users see the value of your products and services? When trying to answer these kinds of questions, some techniques work better than others. In this webinar, Christine Perfetti will show you some unique methods you've probably never heard of -- techniques only practiced by the most adventurous design teams. Among the techniques you'll learn about:
- 5-Second Tests: A popular low-tech technique to collect quick feedback on whether a screen or page's purpose is clear to users. You may have heard of this technique, but 90% of design teams are using it wrong
- Inherent Value Tests: A two-phase test that explores the value that loyal customers find in a product or service
- Category Agreement Analysis: An alternative to traditional card sorting
- Catalog-based Testing: The perfect technique for organizations migrating offline content to the web
We will hold the online tutorial through GoToWebinar. Once you have registered, we will email you Connection Instructions for joining the tutorial one week before the session.
About the Presenter
Christine Perfetti is CEO and Founding Principal of Perfetti Media. If you've ever met Christine, you know she's passionate about teaching design and product teams how to tackle their problems. For more than a decade, she has taught hundreds of teams and consulted with dozens of clients on product strategy and user experience techniques.
With her extensive knowledge of human factors and user research techniques, Christine has been a top-rated presenter at the User Interface Conference, the Internet Marketing Conference, CHI, and the Usability Professionals' Association Conference. She's co-presented with User Interface Engineering's Jared Spool at many User Experience and Design events, including the UIE Roadshow. Christine has also taught Human Factors at the Tufts University Gordon Institute for Engineering Management.
Before launching Perfetti Media, Christine was VP & Managing Director at User Interface Engineering, a leading user research, training, and consulting firm. Christine was responsible for driving User Interface Engineering's training and publications business.
When & Where
Perfetti Media is a Boston-based training and consulting firm that helps teams deliver best-in-class products.
Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed. For more than a decade, we’ve focused on discovering what makes a successful product that users love. Is it team composition? Design process? Culture? Executive support? All of the above? Come to Launch It to find out!