Learn how to improve your online enrollment results with this free MOOC.

Forward-thinking universities and colleges increasingly rely on online lessons, classes, degree programs and MOOCs (Massive Open Online Courses) to:

- Expand their audience, mostly to nontraditional students
- Build brand awareness in a crowded marketplace
- Recruit student talent - both at home and abroad
- Expand their offerings more cost-effectively
- Provide flexible online options to on-campus students and educators

However, planning for and investing in online education does not mean that students will spontaneously show up in droves. In fact, we've seen time and again that if you build it, they will not come.

Course objective

This free online course offers expert insight into the strategies and tactics necessary for universities and colleges to improve enrollment results for their existing, new and future online degree programs. This means both increasing the volume and the quality of your recruits and applicants.

Course outline

The course consists of four half-hour sessions, available at your leisure. Colin Gilligan, VP of Media & Planning at Tocquigny, will be the instructor. Topics covered will include:

Session 1: Branding & messaging for higher education institutions
Session 2: Social media strategies for higher education institutions
Session 3: Digital lead generation for higher education institutions
Session 4: Digital campaign measurement & analytics

For whom?

This course is designed for directors of enrollment, admissions directors and marketing directors at higher education institutions who are concerned about the number of students in their online programs and wish to cost-effectively acquire learners in an increasingly crowded marketplace. The course will also be useful for higher education professionals in the areas of enrollment, admissions, online degree programs and marketing.

A+ course version

In addition to the free online course, which includes access to all learning materials, course videos and the discussion board, Tocquigny is offering an ‘A+ version’. For a nominal fee, registrants for the A+ version of this course will receive direct instructor access and private consultation on topics covered during the course.