CA$199.97 – CA$750

Online Marketing Summit Alberta

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Location

Aurora Lounge

4404 Gateway Boulevard Northwest

Edmonton, AB T6H 5C2

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

Discover How in Just TWO DAYS You Can Quickly & Easily IMPLEMENT the Proven, Time-Tested Attraction Marketing SYSTEM and Transform Your Business Into an Engine of Explosive Growth…

What is this 2 Day Weekend Intensive Workshop All About?

This is the ULTIMATE bang-for-your-buck workshop for highly-effective & easy-to-implement Digital Marketing, Social Media, SEO, Video, Blogging etc. training!

This 2 days, 14+ hours of training and information-packed sessions focuses on what matters most and makes the biggest impact in your small-medium sized business.

You’ll discover the key fundamental areas that skyrocket business exposure and profits through online/digital marketing.

When you leave this 2 day weekend workshop, you’ll have the necessary information to immediately accomplish more in the following week than most business can accomplish in 1 month.


What You Will Learn:

This intensive 2 day weekend workshop will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing.


Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

Topics

  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Cultural Research
  • Connecting with the Customer


Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

Topics

  • Concepts & Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating & Curating Content
  • Publishing & Distributing Content
  • Metrics & Performance


Social Media Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business

Topics

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights


Search Engine Optimization (SEO)

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

Topics

  • SEO Fundamentals
  • SEO & Business Objectives
  • Keywords
  • SEO Content Plan
  • Search Ranking
  • SEO Performance


Paid Search (PPC) using Google Ads

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.

Topics

  • Fundamentals of Paid Search
  • Google Ads
  • Search Campaign Management
  • Search Campaign Measurement


Display & Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

Topics

  • Fundamentals of Display & Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimization


Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

Topics

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimizing
  • Marketing Automation


Website Optimization

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

Topics

  • Web Design and Website Optimization
  • Websites Design Principles & Website Copy
  • User-Centered Design
  • Website Optimization
  • Website Metrics


Analytics with Google Analytics, Google Webmasters & Google my Business

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

Topics

  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analyzing & Recording Data


Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

Topics

  • Fundamentals
  • Strategy Objectives & KPIs
  • Digital Strategy Research
  • Creative Strategy
  • Digital Marketing
  • Strategy


IS THIS FOR YOU?

If there’s something we know from experience, it’s that you are a busy business owner.

That’s exactly why we created this comprehensive two-day training. NO FLUFF! Just the best strategies, tools and insight gathered from over a decade of successful experience and industry leading sources, all focused to help you grow your business and increase your revenue.

  • Business Owners
  • Entrepreneurs
  • Professionals.
  • Managers.
  • Mid-level and senior executive

This program is for you if you are in charge of your business’s marketing and e-commerce operations.


If you are viewed as a commodity – and you can’t clearly distinguish your business from any and all competitors – your prospects have only one way to decide which option to choose: price. And the “conventional wisdom” that mandates you do indeed compete on price offers a fast, sure downward path to oblivion.

But there’s a different path – a path based on the timeless proven principles of Attraction Marketing System- where you finally stop the endless pursuit of customers, clients, and patients and instead irresistibly attract them to you in droves like moths to a flame.

The path of Attraction Marketing System leads to steady growth, reliable revenues, and ever-growing profits regardless of whether the economy was rising or falling. And your fastest, most effective way to discover, embrace, and integrate these foundational principles into your business is by attending...The Attraction MARKETING FAST IMPLEMENTATION Workshop


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Date and Time

Location

Aurora Lounge

4404 Gateway Boulevard Northwest

Edmonton, AB T6H 5C2

Canada

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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