Online Marketing 101
Free
Online Marketing 101

Online Marketing 101

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Innovate Springfield

15 South Old State Capitol Plaza

Springfield, IL 62701

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Who visitS your website and social media pages can tell you a lot about the person and how you can better interact with them. Join us for an introduction to targeted, data-driven marketing.

Learn how to setup and use the following tools:
  • Google Analytics - Setup and design custom reports
  • URL Tagging - Used to track marketing campaigns & individual Ads
  • Facebook Marketing - An introduction to the many tools of a Facebook business account
  • Mailchimp email list management - Learn to manage lists and integrate with Google Analytics and Facebook

The goal of the course is for you to have a better understanding of the value of data-driven marketing and the knowledge to create a coordinated, targeted campaign.
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Innovate Springfield

15 South Old State Capitol Plaza

Springfield, IL 62701

View Map

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