Who visitS your website and social media pages can tell you a lot about the person and how you can better interact with them. Join us for an introduction to targeted, data-driven marketing.
Learn how to setup and use the following tools:
- Google Analytics - Setup and design custom reports
- URL Tagging - Used to track marketing campaigns & individual Ads
- Facebook Marketing - An introduction to the many tools of a Facebook business account
- Mailchimp email list management - Learn to manage lists and integrate with Google Analytics and Facebook
The goal of the course is for you to have a better understanding of the value of data-driven marketing and the knowledge to create a coordinated, targeted campaign.
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