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Online Course Understanding Companies

Gary Hoover

Ends Monday, December 31, 2012 at 12:00 PM (CDT)

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Ticket Type Sales End Price Fee Quantity
Gary Hoover Understanding Companies Online Streaming Video Course Ended $79.00 $0.00

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Do you REALLY Understand Big Companies?


I have spent the last 47 years studying and researching the economy, industries, and individual companies.  I find that very few business people really understand how this all works.   And even fewer are good, efficient researchers.  Those are the reasons I founded the business information company that became in 1990.


If you sell to companies, work for companies, invest in companies, buy from companies, compete with companies, consult for companies, or partner with companies, my new course “Understanding Companies” is for you.  See the summary video here:

After completing the course, you should be able to talk to people at a company and know as much or more about their company and industry than they do.


Why am I qualified to teach this course?  I started subscribing to Fortune Magazine at the age of 12, studied economics under three future Nobel Prize winners, and picked stocks on Wall Street.  Then I looked at 400 acquisition candidates for a multibillion dollar company and have plenty of boardroom and corporate experience, including 5 years on the Whole Foods Market Board of Directors.  Lastly, I founded and raised the money for four startups.  Two years ago I was the first Entrepreneur-in-Residence at UT’s McCombs Business School, and I now teach business and entrepreneurship on my own and speak on these subjects to entrepreneurs and executives worldwide.  Testimonials about my teaching are at the bottom of this note.


This class is $79, payable by PayPal.  

Once I receive payment, I will email you an invitation to the course.  You should hear back from me within 24 hours or sooner.  I am testing different ways to deliver the videos to you.  In the future I hope to offer a full course management system where you can track your progress, but the system I want to use is not quite ready yet.  These are streaming videos, not downloadable, so you will have to watch them while online.  If the course is a gift for someone else, not for you, then email me at the email address of the person who is going to take the course.  Only the person I invite can take the course.  There is no time limit on how long you can look back at the course.

In addition to the videos, I will email you a PDF copy of my book The Art of Enterprise (a $10 value, as sold here ) as well as other reading materials and book recommendations.  I will email these directly to you.

Students may also email me questions, please keep them short and specific or I will get buried!  I answer as promptly as possible.



Here are the key ideas I cover:

What is a corporation?  How does it work?  How do the economy, industries, and individual companies fit together?  What are the critical questions you need to answer?  How can you tell good companies from bad companies?  The importance of knowing where they are on the company’s lifecycle, which I call it’s “arc?”  What are the types of corporations?  Who owns them?  How are they governed?  What are the key questions that investors and securities analysts ask about any company or industry?  Looking at change through time.  The press is so focused on the short term, they often miss the really critical underlying factors.  They report on economic and business earthquakes and tremors but not the “plate tectonics” which cause them.  Take this class and get a whole new perspective.

The course consists of 11 lessons totaling just over 3 ½ hours.  Each lesson is between 10 and 25 minutes, although most of them last 15-20 minutes.  The 11 lessons are:

1. Introduction

2. What is a Corporation

3. A Human Endeavor

4A. Understanding Industries and the Economy (part one)

4B. Understanding Industries and the Economy (part two)

5. Change Through Time

6. The Arc of Enterprise

7. Strategy

8. Purpose

9. Personality

10. Summing Up

I hope to add additional online courses in the future.  If you have any questions, please email me at



What People Say About Me and My Classes                                                                  January, 2012

Gary Hoover is one of “Austin’s 30 most influential people” – Austin Business Journal, December, 2011
Your mentorship has served as an invaluable source of confidence, motivation, and eye-opening wisdom – Maria Rivera, Marketing Teacher and Entrepreneur
I am daily reminded of things I have learned from you – Jim Ross, Entrepreneur 
Gary Hoover is a man of many, many talents, and I respect him dearly.  He is really a genius level business thinker.  You guys are super-lucky to have him as a teacher.  I had a lot of great professors at Wharton and when I attended Wharton it was rated the #1 MBA program 6 years in a row.  And none of them approached Gary’s level of knowledge about business history or entrepreneurship. – Brett A. Hurt, CEO and founder, Bazaarvoice, Inc., Austin, Texas  (founded in 2005, now has over 700 employees).
I would highly recommend this entrepreneurship course for anyone toying with the idea of starting a business.  Our class met once a week, and I would find myself so inspired and full of ideas during class that my energy would spill over well into the night. – Taylor Journey, University of Texas undergraduate
If you’re thinking about starting a business, I highly recommend taking Gary’s class. You will analyze business models and your business curiosity will be heightened. This will help you better interact with vendors, and other stakeholders. Most importantly it’ll help you understand that although your idea may be unique, similar things have been done and you’ll find the places to go to learn why or why not they have succeeded. – Erine Gray, Social Entrepreneur, founder
I have known Gary Hoover for over 20 years. With that background, I can tell you that Gary Hoover is one of the most amazing entrepreneurs and teachers I have ever encountered. He is literally a walking encyclopedia of business history and his story telling is incredible. He is the most prolific reader I have ever met and his ability to not only speed read but retain information is incredible. I consider Gary Hoover one of Austin’s most valuable assets and recommend him without reservation. Whether you are a lifetime learner, an aspiring entrepreneur, or an academic, you will find Gary Hoover as one of your truly great resources and your time spent with him among your most memorable. – Jim Nolen, Distinguished Senior Lecturer, Department of Finance, McCombs School of Business, University of Texas at Austin
I would like to thank you for inspiring me to look at life through the eyes of an entrepreneur. Your class was the most valuable and most enjoyable class I have ever taken. It truly changed my life.  – Tyler Kling, University of Texas at Austin undergraduate student
As a businessman and a thinker, Gary Hoover is a true visionary. – Laurence J. Kirshbaum, former CEO, Time Warner Trade Publishing
I’ve been teaching at the McCombs School of Business since 1989.  I have won every teaching award given by the students.  Gary is one of the most gifted teachers I have ever known.  He knows his subject cold and has a God given gift of being about to reach students in a way that is just awe inspiring.  When you add his passion for teaching and helping people, he is priceless.  – John Doggett, Harvard MBA, Yale JD, Senior Lecturer in Management, McCombs School of Business, University of Texas at Austin
Gary Hoover is one of the smartest and most creative people I know. – Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University
This is one of the finest teachers and courses I have taken – and I have taken a lot (BA, MPH, PhD, MBA) and I have taught at several universities. Gary Hoover is a fantastic person, instructor, and mentor. – Blair Carter, Educator and Entrepreneur
Gary brings to the table both an understanding of the applied aspects on entrepreneurship as well as the ability to teach and engage in intellectual activity around entrepreneurship.  Because he has started companies, he has an understanding of the entrepreneurial process, from idea to market.  Because of his love for scholarship and teaching, he understands how to integrate the practical and the intellectual.  – John Sibley Butler, Professor of Sociology and Business, Director of the IC2 Institute and the Herb Kelleher Center for Entrepreneurship, University of Texas at Austin
Gary is a truly inspiring speaker and teacher and I highly recommend any of his courses or talks (or even just chatting with him at lunch!) His unique experiences and his genuine, open nature create an ideal atmosphere for the flow of ideas and introspection. Taking his course on Entrepreneurship last fall was the penultimate push towards me finally starting my own business. – Elayne Crain, Entrepreneur
Gary Hoover is one of the finest teachers I have known  – and I have known several as a student (BA,  MA., MPH, PhD, MBA) and and as a professor (California State University, Northridge (CSUN), University of Houston at the Texas Medical Center, Monterrey Tech Graduate School of Business  and Public Policy (ITESM EGAPP, Mexico City, etc.). Gary is a fantastic person, instructor, and mentor. I learned a great deal from him due to his passion, knowledge,and experience of entrepreneurship as an art and a science -  in theory and in practice Spending time with him has been one of the best investments I have made in my life. Mr. Hoover is indeed an "entrepreneur extraordinaire." – Dr.Blair J. Carter, Founder and  CEO, Health Care KEYS.
I walked away from Gary’s classes each week feeling that I had been shown the other side of the curtain. Gary’s passion for both his subject, and for communicating it in a clear and engaging manor has led me to suggest that each student be given an AHA degree. Alumnus of the Hoover Academy is one obvious meaning. But in my, and many other cases from my class, we had an ‘Aha!’ moment. Something that either had not occurred to us, or that we had previously wrestled with needlessly, once Gary described it differently. I believe anyone thinking of starting a business would be well advised to add one of Gary’s classes to their curriculum. – Allan Clark, Entrepreneur
If you have a corporate background you probably already know the value of a top analyst, especially one with personal original research with special knowledge in retail, and perhaps especially with the strength of history, looking toward the future. If you are a small business person then you know the value of hearing from a serial entrepreneur with enough moxie to be a professor. But what if you are from the the nonprofit or educational world? Will this course be useful to you? Yes. Innovation, serving people, finding data and using it usefully, understanding the future as well as the past, and charting a course for a mission with passion — all of this is your need that will be met in this course. This course can provide your jolt to next level thinking. – Sharon Sarles, Minister of the Gospel, bootstrap broadcaster, college instructor
Have questions about Online Course Understanding Companies ? Contact Gary Hoover


Gary Hoover

Student of Business, Serial Entrepreneur, and Teacher of Entrepreneurial Thinking

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