Online Communities:Building Lasting Relationships From Online Conversations
Tuesday, June 19, 2012 from 7:30 AM to 9:00 AM (PDT)
Beverly Hills, CA
Get your tix now to the Social Media Breakfast Los Angeles JUNE event!
Here are the details you NEED TO KNOW-
SMBLA June Breakfast
Topic: Online Communities: Building Lasting Relationships From Online Conversations
Speaker: Clinton Schaff, Vice President at Edelman Digital
Tuesday, June 19, 2012 - 7:30 - 9:00 a.m.
Where: Coupa Café of Beverly Hills
Here are the details you WANT TO KNOW-
About our presentation:
Online Communities: Building Lasting Relationships From Online Conversations
Key Audience Take-aways:
Facebook, Twitter and blogs are growing and stronger than ever. From customers to fans and followers to friends, companies and organizations of all kinds have been experimenting and investing to reap the benefits. But how can brands best engage, learn from and build relationships within online communities? Find out how researching your audience, taking stock of yourself, setting up rules to "play nice," and measuring impact are all vital to your success.
About our speaker: Clinton Schaff
Clinton Schaff is a Vice President at Edelman Digital, working out of its Los Angeles office with Activision focused on its Call of Duty video game franchise. Clint comes to Edelman from GolinHarris, where he led its Western region digital team. Previously, he built the digital team at Roll International (POM Wonderful, FIJI Water, Wonderful Pistachios, Teleflora), directed the social media team at M80, and co-founded an online music community. Over 12 years, Clint has worked with a wide cross-section of companies and organizations including Nintendo, THQ, Cisco, Farmer John, Dole Food Company, Microsoft, SEIU, The White House, David Bowie and the New York Yankees. He just completed his 5th year of teaching as adjunct faculty in USC’s Annenberg Program on Online Communities. Born and raised to live simply in North Dakota, Clint is passionate about sports and music, and has developed quite a flair for big city spectacle, as evidenced by his time as a Goldy Gopher college mascot, a regrettable stint on reality television (don’t even ask) and bi-weekly hip hop karaoke performances.
About our Sponsor: Edelman Digital
Edelman Digital is the digital and social media arm of Edelman, the largest independent PR firm in the world. We are 600 full-time digital professionals focusing on the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets. Ad Age listed Edelman in the top 10 agencies of the decade – the only PR agency to make the list. We believe that is because we combine deep digital expertise with Edelman’s incredible communication credentials to create integrated and effective communications and experiences for our clients. We focus on the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets in ways that lead to improved relevance, affinity and preference….and ultimately, revenue. Visit http://www.edelmandigital.com for more information.
About the Venue:Coupa Café of Beverly Hills
Coupa Café is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients.
What's on the Menu?
Venezuelan Single Estate Coffee, regular and decaf, freshly baked pastries, kingslake and crane premium blend granola and plain white yogurt.
Learn more and become a fan of Coupa Cafe at:
If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about!
Looking forward to bringing the L.A. social media community together through SMBLA!
Learn more and become a fan of SMBLA at:
Email us at: SMBLosAngeles@gmail.com
When & Where
Social Media Breakfast Los Angeles (SMBLA)
Social Media Breakfast LA (SMBLA) is a monthly breakfast meetup where digital media experts and newbies alike come together to eat, meet, network and learn. Each month, we bring a new industry expert to share ideas, case studies, and tips on the latest trends in social media. Founded in 2010 by Justin Michael Williams & Jessica Springer, SMBLA hopes to create a solid community that keeps LA on the cutting edge of social media innovation. Connect with us online to get info on our next event!