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Online Book Club: The Innovator's DNA, Chapter 3 recorded on March 28, 2012


Online Book Club: The Innovator's DNA, Chapter 3...

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Call in book club $15.00 $0.00

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Event Details

Recorded session of the SKMurphy's Book Club for Business Impact. 

In session, we continue with Jeff Dyer, Hal Gregersen, Clayton M. Christensen's The Innovator’s DNA Chapter 3:Discovery Skill #2 Questioning. Sarah Gray, Ethan Thorman, and Mark Cook join Steve Hogan and Sean Murphy to discuss lessons learned asking questions to foster innovation. 

The Innovator’s DNA

Chapter 3: Discovery Skill #2 Questioning

I think this is the best book from 2011 on innovation and entrepreneurship. It is based on interviews of more than 100 innovators, a decade of research and compliments other auto-biographical books that have come out. It is packed with insights. It presents five key discovery skills, how to assess them, how to develop them and how to apply them. These skills  are important to master for any team trying to innovate.

I think the following kinds of  people will benefit from taking part in this series.

  • If you are a first time entrepreneur, this book and this webinar series will give you a model for exploring a new market.
  • If you are a serial entrepreneur I think it will give you a useful perspective on your earlier efforts and may enable you to refine your approach.
  • And if you are trying to get your firm to innovate it gives you a framework of key discovery skills and also allows you to understand the contrast of traditional execution skills that are more focused on detail and planning as opposed to discovery.




Have questions about Online Book Club: The Innovator's DNA, Chapter 3 recorded on March 28, 2012? Contact SKMurphy



SKMurphy is a consulting firm that provides business strategy and customer development services with a focus on early customers and early revenue.

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