Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!
Wednesday, May 24, 2017 from 9:30 AM to 11:30 AM (EDT)
San Francisco, California
London, United Kingdom
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
- How to plan and prepare for a successful campaign
- How to set SMART goals for the campaign
- How to set up your website, email, and social media channels for maximum success
- How to identify and recruit Social Media Ambassadors to spread the word
- How to launch your campaign with a bang
- How to use a Campaign Calendar to consistently promote the campaign after launch
- How to measure the success of the campaign
- How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
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Foundation for MetroWest
Established in 1995, the Foundation for MetroWest is the only community foundation serving the 33 cities and towns in the region. We promote philanthropy in the region, help donors maximize the impact of their local giving, serve as a resource for local nonprofits and enhance the quality of life for all our residents. Since inception, the Foundation has granted $14 million to charitable organizations and currently stewards more than $18 million in charitable assets for current needs and future impact. To learn more, please visit www.foundationformetrowest.org or call 508-647-2260.