One Founder. One Idea. Build in Real Time with Ansley Fender, CEO of tbd
Gain the clarity to make strategic, user-centered product decisions by collaborating in real time with a product strategist and UX expert.
Date and time
Location
Online
Refund Policy
About this event
This is not your average Startup Study Hall.
For this special session, one woman founder will receive a rare opportunity: a free, live product development strategy session with Ansley Fender, CEO of tbd., a software development agency that partners with founders to build custom tech products using low-code tools like Bubble.
Ansley will act as your product strategist, UX designer, and development guide—all in real time. Together, you’ll:
✅ Map out how your users move through your software (UX flow mapping)
✅ Ideate key features and functionality
✅ Work through product logic with strategic “what if” and “then what happens” questions
✅ Identify potential friction points and opportunities to delight your users
✅ Explore what it would take to build your MVP (Minimum Viable Product)
✅ Get actionable insight on using low-code tools to reduce cost and increase speed
The result?
One founder will walk away with a clear, customized product roadmap—the same kind of session that would normally cost thousands of dollars. You’ll leave with deep clarity about your product, your user journey, and your next steps toward building and scaling software.
What YOU will learn:
Even if you’re not the featured founder, you’ll get a front-row seat to watch how real product development decisions get made.
- How to structure early-stage software ideas
- The fundamentals of UX flow mapping
- Why low-code platforms like Bubble are a game changer for early-stage founders
- How to scope and prioritize features for an MVP
- What questions to ask yourself before talking to a developer
- How to work through a product idea from multiple angles—strategic, technical, and user-focused
- Want to be the featured founder?
- We’re looking for a woman founder with:
- A clearly defined software idea (or a feature to add to an existing product)
- An understanding of your target market and user
- A willingness to think out loud and workshop your idea live with Ansley
Apply to win
To apply, email Info@TheStartupLadies.org with a short description of your product idea, user base, and why we should pick you. Applications due by Wednesday, July 16 at 11: 59 pm ET.
Whether you’re dreaming up your first tech product or refining something you’ve already launched, this is a rare chance to see how great software starts—up close, founder-first, and led by a woman who’s built plenty of products from scratch.
Who should attend?
Founders, investors, small businesses, non-profit leaders, solopreneurs
Bio of Ansley:
Ansley Fender is an entrepreneur, low-code software developer, and founder of the--a user experience design and software development firm—and Grantcycle--a software platform that helps grant-funded organizations manage their finances, programs, and impact. She is passionate about helping founders, especially women, LGBTQIA+, and other marginalized folks, bring their startup ideas to life.
Connect with Ansley:
Diversity & Inclusion
We believe that diversity and inclusivity makes our startup culture more fun, experienced, and intellectually stimulating. Anyone (including men) are invited to participate in ALL Startup Ladies educational programming, events, and membership.
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Tickets
Members may attend Startup Study Halls at no additional fee. The public may purchase individual tickets to Startup Study Hall at $25.
*Tickets are non-refundable.