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Bates Creative

8505 Fenton Street

Suite 212

Silver Spring, MD 20910

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Refund Policy

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No Refunds

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ABOUT THE ONE DROP WORKSHOP:

We all know that small, conscious changes can ripple into meaningful impact. The One Drop Workshop, presented by Bates Creative and OTM Partners, focuses on the importance of bringing community engagement and corporate social responsibility into your brand strategy and communications campaigns.

Join us on Tuesday, October 16th and leave with a focused tool set to create greater change. It takes just one drop of purpose to change your organization before diving into the wide world of CSR initiatives. Through facilitated peer-to-peer learning, collaborative workshops, case studies, and more, The One Drop Workshop will provide you with actionable ideas needed to integrate authentic CSR initiatives into your brand’s guiding principles.

Are your community engagement and CSR initiatives fully transparent and well communicated to the public, your customers, and other stakeholders? When your organization practices ethical behavior for the greater good, trust is fostered–-between your brand, customers and key stakeholders.

WORKSHOP AGENDA:

1:00 pm Check-In

1:20 pm Welcome, Introductions and Workshop Overview: The Role of CSR Storytelling in Brand & Reputation Management

1:30 pm One Drop Goals: Workshop Breakout Activity

2:00 pm Bringing CSR to Life (in your organization): Application to Impact
Mari Snyder, Former VP CSR for Marriott International

3:15 pm VW Case Study: Rebuilding Reputation and Direction through the Pursuit of Sustainable Growth: Becoming a Viable Part of the Community Where You Do Business
Machelle Williams, Sr. Director, Diversity and Corporate Social Responsibility, Volkswagen Group of America

4:15 pm The Business Case for Corporate Social Responsibility Programs: How CSR Programs Can Have a Positive Impact on Your Bottom Line
Jason Clark, Senior Director of Strategy, Ballast Research

5:00 pm Workshop: Opportunities for CSR growth in your organization: What is your One Drop?

5:50 pm Wrap-Up

6:00 pm Networking Happy Hour!
Drinks and appetizers provided

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Date and Time

Location

Bates Creative

8505 Fenton Street

Suite 212

Silver Spring, MD 20910

View Map

Refund Policy

No Refunds

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