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AU Spring Valley Building

4801 Massachusetts Avenue NW

Room A-101

Washington, DC 20016

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The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals

Ringling Brothers has retired its circus elephants. SeaWorld is ending its orca breeding program promising to invest millions in rescuing marine animals. And Walmart is shifting to cage-free eggs. Wayne Pacelle has been at the forefront of this humane revolution. In his new book, The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals, Pacelle outlines a hopeful vision as he sees the corporate world becoming more sensitive to public opinion about cruel and harmful treatment of animals. Business models grounded on animal exploitation, Pacelle argues, are ripe for disruption and consumers are driving the burgeoning growth of the “humane economy.”

Wayne Pacelle took office as the president and chief executive officer of the Humane Society of the United States in 2004, after serving nearly ten years as the organization’s chief lobbyist and spokesperson. During his tenure, he has led the Humane Society, the nation’s largest animal welfare organization, from a mild-mannered protector of dogs and cats into an assertive interest group flexing muscle in state legislatures and courtrooms.

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AU Spring Valley Building

4801 Massachusetts Avenue NW

Room A-101

Washington, DC 20016

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