Every major trend, from fashion to rock ‘n roll, has started with youth. With Gen Y’s digital savvy, targeting teens with ads isn’t enough. Successful brands that seek to keep up with this generation’s spending power must be genuinely immersed in their lifestyles. We at Ogilvy believe music is one of the keys to doing so. Music is a social currency for young people; discovering new music and artists leads to the discovery of culture and trends in everything from fashion to technology.
We’re bringing together the best minds in music and youth culture for Ogilvy Youth x Ogilvy Music. Expert panelists will address burning questions about music in branding. Mass media vs. niche media? Indie vs. top 40? Smart brand management? Moderated by CMO Lauren Crampsie, we’ll have a lively panel to make sense of this exciting space for brands.
Understand how your brand can get a piece of the $239 billion in youth spending power. Experience the power of youth and music with panelists from Vice, Amex, G.O.O.D., Spotify, etc, and a special performance by Deer Tick.
You are invited: Ogilvy Youth x Ogilvy Music. November 21st, 4pm, Ogilvy Theater.
Please plan to arrive before 4pm to check in as the event will start promptly.
For questions, contact:
Felicia Zhang, Head of Ogilvy Youth