$10 – $40

October Luncheon: Generating Brand Love in a World of Fierce Competition

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Alliant Energy Center

1919 Alliant Energy Center Way

Madison, WI 53713

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When your product is intangible and customers infrequently interact with you, how do you create meaningful opportunities for consumer engagement?

Join us October 10 to find out how American Family Insurance generates brand love in a fiercely competitive and low consumer involvement category!

Anne Norman, Enterprise Brand Strategy Director at AmFam, will share her story of creating the insurance industry’s first flagship brand experience store, DreamBank--and the impact it has had in the community.


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Date and Time

Location

Alliant Energy Center

1919 Alliant Energy Center Way

Madison, WI 53713

View Map

Refund Policy

Refunds up to 1 day before event

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