$15

October Business Building Webinar: Crafting a Google Ads Program

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Creating an effective Google Ads program to drive new clients and nannies to your growing agency takes planning. During this webinar, you'll learn some important considerations before and during the launch of your Google Ads program. We'll discuss setting goals for your program, ensuring your website is set up to track conversions and appropriate keywords and geographic targeting to ensure you get the most for your advertising spend.


Kim McCumber is the Founder and CEO of Floodlight Training & Consulting and specializes in digital marketing training and consulting for clients ranging from digital marketing agencies to small businesses. His digital marketing background is grounded in return-driven program management across all online channels with a strong focus around paid search (pay-per-click) marketing.


Prior to launching Floodlight, Kim was the head of Learning and Development for Rise Interactive, a Chicago-based agency that commonly appears on both the Inc 500|5000 list (five times!) as well as the National Best and Brightest Companies to Work For awards among many others.

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