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Virtual EARN Meeting: Topic: "Branding is Landing"

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Virtual EARN Meeting:

Topic: "Branding is Landing"

Are you over thinking how to get that job? Did you know there are essentially two steps to getting a job? What does it take to stand out in the world of work?

Everyone has a personal brand. The question is, does your brand accurately represent who you are? It serves to reason that a strong brand is preferable to a weak one. In this session, Alex Freund, The Landing Expert, shares how to create a strong, compelling brand that will have companies wanting you for the position.

Companies spend millions every year building their brands. They are carefully crafted and vigorously defended. You need to put the same effort into your brand.

Looking at the job search process, hiring managers and human resource officials determine evaluate you quickly and based on few inputs. The good news is you have the opportunity to stand out.

Delivering your brand clearly and consistently is just as important, but first you need to understand what a brand is and isn’t. Alex explores “branding” and the art of creating a distinct brand for yourself. He will share which variables are most often used by Human Resources determining whether to call you in for an interview or not.

So whether you want to learn how create your own brand, become known in a new career field, or attract interviews, it may boil down to the quality of your brand. During this event, you will:

  • Look at the concept of brand is (and isn’t)
  • Explore what it takes to build your awesome brand
  • Learn what it takes to be the candidate
  • Be taught how to position yourself to hear “Yes. It’s you we want.”
  • Examine determinants of your brand
  • Gain valuable insights to landing a job and doing the “happy dance”

Known as “The Landing Expert,” Alex Freund helps his clients minimizing the fear and making them feel confident and comfortable throughout the interviewing process. For the last 14 years, Alex has helped more than 1000 clients ranging from managers to CEOs in a variety of industries.

Logistics to attend the meeting:

The St. Patrick's EARN group will be using a virtual format. It will be on Zoom, and as such we ask that everyone interested in attending please RSVP to the Eventbrite invite so that they will be sent a Zoom invitation to their email. Without RSVP, you will not be able to attend the virtual EARN Meeting. 

Pls do not forward the Zoom invite to anyone else. If you know of anyone else that wants to attend, please either forward them the Eventbrite invitation, or have them send an email request to :

pete.crisci@gmail.com, simonweifenbach@protonmail.com and hans@vredeling.net

Using Zoom:

If you are not comfortable using zoom, please log on to Zoom prior to the meeting to get comfortable with the basics. We will send out brief instructions in a separate email.

Please be sure you know how to:

1) Mute and unmute your microphone

2) Turn your video on and off

3) Know how to use the chat function in zoom

This will make it a better experience for everyone involved.

We are hoping that many of you will be able to join us for this virtual EARN event.

Please know that all the members of the EARN team hope that you and your families are healthy and safe during these difficult times. Our thoughts and prayers are with you.

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