PRSA Memphis is offering two concurrent workshops for PR professionals and anyone who may serve as a spokesperson with television media. You can choose to register for one OR both sessions - and lunch is included whether you attend a whole or half day of training.
Trainer: Dr. Joseph V. Trahan, III, APR, Fellow, PRSA, Trahan & Associates
AM Session: 9:00am - 12:00pm
At this session, you will learn how to present the three parts of an effective Media Relations Standup: preparation for the standup interviews, conducting the interview, and interview evaluation. This interactive training teaches techniques for delivering effective 10-12 second media sound bites that bridge to your key messages every time you speak to reporters. Ideal for new or veteran media spokespersons, this training will boost your confidence and increase your interviewing skills.
Lunch: 12:00pm, provided by The University Club
PM Session: 1:00pm - 4:00pm
This session is designed for the PR professional who is responsible for preparing spokespersons for media interviews. You'll learn how to coash representatives of your agency to provide targeted, effective messages to the public - and how to help the reluctant spokesperson feel more confident when talking with media.
3 hour sessions are $75 each; $125 for both sessions. PRSSA students can attend for $50 per session or $90 for both sessions. Lunch is included with all sessions. Space is LIMITED!
This event is being sponsored by PRSA Memphis Chapter and The Carter Malone Group.
When & Where
The Memphis chapter of the Public Relations Society of America is a melting pot of close to 200 communicators in positions with large corporations, small private companies, consulting firms, nonprofit agencies, educational institutions and free-lancers.
The Memphis Chapter was founded in 1952 when about 10 professionals met at the Peabody Hotel in downtown Memphis. Today, more than 50 years later, almost 200 members meet throughout the year for programs, professional development seminars, awards programs and socials.
The Public Relations Society of America (PRSA), headquartered in New York City, is the world's largest organization for public relations professionals. The society's more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Since it was chartered in 1947, PRSA has continued to provide a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improving skills and gaining knowledge, as well as for the exchange of information and experiences with other public relations professionals.