OCPM October 2019 – Becoming Product Led

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Bar Louie @ The District

2467 Park Ave

Tustin, CA 92782

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Becoming Product Led

Speaker: Ryan Goldman

Wednesday, October 9th @ 6:00 to 8:30PM


Gone are the days when product managers would check off features like some technical beancounter. Today’s product leaders obsess over delivering high-value experiences at every stage of the product journey.

They team with marketing to imagine the product as a customer acquisition tool; they align with sales to maximize trial-to-customer conversions; they partner with customer success to create a virtuous cycle of in-app guidance and insights. In other words, product is woven into the fabric of modern companies. We call these organizations “product led.”

Product-led teams ask themselves, “Can our product self-onboard? Can it enable self-renewal and self-expansion?” It means exposing usage data to the highest levels of the organization, putting product analytics on equal footing with the sales, marketing and finance data that typically dominate business intelligence systems. Becoming product led is about creating a common language throughout your organization. Every department speaks product.

Whether you are far into your march toward becoming a product-led company or you’re just now hearing the concept for the first time, this session will accelerate your progress.


Come learn and connect with other product pros in a fun, relaxed environment. Food and drinks are included.

6:00 - Networking Hour

7:00 - Program Begins

Two lucky attendees will receive a free ticket to the December special event with Marty Cagan.


Early Registration - before 10/1: $20 per person

Regular Registration - 10/1 or later: $25 per person

Co-workers Package: Only $15 per person

Day of the Event: $30 per person

Get a promo code for $10 off by joining the Orange County Product Managers group on LinkedIn!


About Our Speaker:

Ryan Goldman is the Vice President of Product Marketing at Pendo. He is focused on enterprise strategy, category creation, go-to-market, and growth based on deep customer insight. Ryan emphasizes market relevance above all else, from positioning to messaging, segmented journeys to sales enablement, and product launches to pricing and packaging. He has built and led teams at four startups, two of which became unicorns and one of which is now a publicly traded company.


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Bar Louie @ The District

2467 Park Ave

Tustin, CA 92782

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