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OC Product Managers May 2015 - It's Time to Silence the Voice of the Customer!

Orange County Product Managers

Wednesday, May 13, 2015 from 6:00 PM to 8:30 PM (PDT)

OC Product Managers May 2015 - It's Time to Silence...

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$39 Coworkers Package
Bring two coworkers and save! Must be from the same company.
Ended $13.00 $0.00
$25 at the Door
Pay with cash or credit card at the door.
Ended Free $0.00
Prorated Annual Pass
Includes 6 OCPM meetings at over 60% savings!
Ended $60.00 $0.00

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Event Details

 Orange County Product Managers logo

It's Time to Silence the Voice of the Customer!

Featuring Zachary Lyons, Michael Maron and Geoff Bell

Moderated by Greg White

Wednesday, May 13 @ 6:00 - 8:30 PM

at GigaSavvy in Irvine


Whether he actually said it or not, the famous Henry Ford “quote” about people saying they want faster horses rings true when it comes to product innovation.  What people really wanted was to be able to get themselves and their stuff from Point A to Point B faster and with less difficulty. They had “jobs” that they wanted to do better or “pain points” they wanted to eliminate, irrespective of the tool they used to do it. 

We’ll discuss a better way to understand your customers’ needs through a jobs-to-be-done approach to formulate market and product strategies that win in complex, competitive and new markets. Join panelists Zach Lyons, Michael Maron and Geoff Bell with moderator Greg White as we explore an agile results-driven approach to market and product development. 

Only 17% of new products succeed. Can your business afford to fail 83% of the time? Stop throwing ideas on the wall, hoping something sticks and come learn how to identify the right targets before you take aim. 

A lively group discussion will center around these main areas:

  • Selecting Markets
  • Capturing Customer Inputs
  • Identifying Opportunities
  • Targeting Opportunities
  • Translating Information into Action


$15 - Early advance purchase online (until May 3)

$20 - Advance purchase online (until May 12)

$39 - Co-workers Package (until May 12)

$25 - Day of Event

Drinks and appetizers will be provided.

  6:00 - Networking Hour       |       7:00 - Program Begins


Directions to GigaSavvy:

Located along the I-5 at Sand Canyon Road at the former Tia Juana restaurant. Turn onto a small road (Burt Road) at Denny’s and continue to the end. Turn right into the parking lot.


This Month's Panel:


Zachary Lyons, CEO and Founder of Agile Innovation Advisors

Michael Maron, Customer Experience Officer at First American

Geoff Bell, Vice President of Product Management at First American

Greg White, Principal Consultant at AlignPS & Founder of OC Product Managers 


Zachary Lyons is the founder and CEO of Agile Innovation Advisors, which helps clients apply agile needs-driven innovation to their marketing and new product development efforts. His clients include Microsoft, IBM, Hewlett-Packard, H&R Block, Toronto Dominion, and other firms in the information, technology, and financial services industries. Zac has a marketing and product management background with broad analytical problem-solving and business leadership skills developed through years of diverse work experience. Zac has a proven track record in growing revenue and profits through strategic market positioning, new product innovation, and business development. He earned a Bachelor of Science in systems engineering with high distinction from the University of Virginia and an MBA with honors from UCLA’s Anderson School of Management.


Michael Maron is an innovation and market development executive with over 21 years of experience in the financial services industry. He is the Customer Experience Officer at First American Mortgage Solutions, where he has combined Net Promoter and Outcome Driven Innovation to grow market share. Michael’s background includes serving in executive management positions at CoreLogic,, Intuit and GE Capital. His expertise is in driving revenue growth through market selection and product innovation. His responsibilities have also included generating new business plans by identifying and sizing markets, collecting and prioritizing customer needs, creating and validating prototypes, creating value driven marketing, and developing pricing and financial models. Mr. Maron graduated with honors from Michigan State University with a Bachelor of Arts degree in Finance.


Geoff Bell is a strategy and innovation executive with more than 15 years of experience and leadership growing businesses both organically and through acquisition. He is accomplished in serving both C-level executives with short and long-term plans for growth and business line leaders with the implementation of a repeatable, sustainable process necessary for execution. He has demonstrated progressive leadership responsibility in the areas of strategic planning, product innovation, corporate development, mergers and acquisitions (M&A) and primary market research. In 2013 he received the Kennedy Excellence Award (KEA) for creation and implementation of customer driven innovation process to identify incremental growth opportunities and go to market strategies. Geoff earned an MBA from UC Irvine and a BBA in Business Administration from Loyola Marymount University.


Greg White  Whitethe founder of Orange County Product Managers and co-founder of ProductCamp SoCal, an annual "unconference" for local product management and marketing professionals. He brings over 15 years of product management and marketing experience from the information, software and e-commerce industries at companies like Experian, FICO, LPS, RealtyTrac, and Alta Vista. He has also founded AlignPS, a product management and marketing consultancy that helps companies align their product strategies around their target markets. Greg earned his Bachelor of Arts in Business Administration from California State University, Fullerton.

Have questions about OC Product Managers May 2015 - It's Time to Silence the Voice of the Customer!? Contact Orange County Product Managers
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When & Where

14988 Sand Canyon Ave, Studio 4
Irvine, CA 92618

Wednesday, May 13, 2015 from 6:00 PM to 8:30 PM (PDT)

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Orange County Product Managers

Orange County Product Managers facilitates the exchange of ideas, resources, best practices and contacts between product management and product marketing professionals in Orange County, California.

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OC Product Managers May 2015 - It's Time to Silence the Voice of the Customer!
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