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If a fashion capital was based on spend, could the OC be the next destination?
California's leading luxury market prepares to host Orange County Fashion Week® where leading retail designers will inspire the next generation of emerging and international designers for an incredible lineup of featured f/w 2017 collections. Emerging talent and leading retail designers come together in Orange County for Fashion Week® 2017 presented by Lamborghini Newport Beach
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Orange County – February 14, 2017 – Fashion collides with innovation, beauty and art for the 2017 season of OC Fashion Week® (OCFW). Beginning March 6, 2017, OCFW will open its runway for four days of the season’s best in ready-to-wear and one-of-a-kind couture collections.
“We’re excited for the runway to begin once more as we welcome some of today’s most innovative designers to Orange County,” commented Kathy Marino, producer of OCFW.
Orange County has been recognized as one of California’s most luxurious market and growing fashion metropolis. It is quickly becoming the ultimate destination for designers and retail brands to expand their business and expose themselves to some of today’s most influential buyers and consumers. Designers from around the globe, including Vietnamese designer Dawn Sunflower who opened her fashion house in Corona Del Mar to upcoming Columbian designer Pedro Pablo Pacheco’s fashion house opening soon in Newport Beach. Pacheco’s fine skills were mastered with the help of his work under Italian designer Emilio Pucci for five years and designed for singer, Shakira. Fashion designers are recognizing the OC as a vital location to grow and have realized a growing economic retail shift to launch their brands in a metropolis that cultivates fashion tourism.
“A direct approach to consumers is what’s needed for emerging designers to survive the high cost of launching, aside from receiving press recognition in highly favorable fashion capitals, there stands a greater priority that is focused on exposure to a large consumer market with great spend. We are observing the retail market intensely and realize this need as a strong anchor for fashion designers to be discovered,” affirmed Marino. “We also recognize that designers are not necessarily dependent on traditional Hollywood A-listers here in Orange County because they are expert international fashion purveyors in their own rite and we recognize them as the Oc’s “Affluencers (affluent retail influencer based on spend).” Marino also states, “In addition, social
media analysts recognize the emotional transparency for more personal engagement may not be as obtainable with celebrities and with the rise of influencers with strong engagement alongside Orange County’s finest retail purveyors - the numbers will ultimate reveal an ideal incubator and key for prospective designers is that coveted retail sale in the luxury market of California.
The consumer retail expenditures in Orange County has been recorded by the U.S. Census in the upwards of $37 billion, thus revealing to tourists abroad as a leading fashion metropolis for consumers traveling seeking unique, off-the-runway pieces that can easily be found at prominent retail giants such as South Coast Plaza and Fashion Island. According to a recent California News Apparel article, South Coast Plaza (celebrating 50 years) brings in “annual sales approaching $2 billion.”
“We truly have an amazing fashion retail climate unlike any other. A bold economic outcome in retail sales impact is also revealed in our fashion tourism as well and it shows in our numbers. It is here that the OC paves the way for emerging designers to shine,” commented Marino.
At the end of the day, apparel is a business that requires sales to survive. We recognize the value the OC has to offer for retailers, as it has become the perfect incubator for many brands and designers to launch and prevail due to its diversified group of retail consumers, international shopping destinations, and exclusive luxury boutiques with elite buyers. OCFW 2017 will welcome an array of talented international designers to the runway as they share their collection with the Orange County fashion market. “Each runway will offer a distinct collection that will inspire and ignite any luxury apparel purveyor's passion for fashion,” commented Marino.
So we do often wonder, if a fashion capital was based on retail spend, could California’s most coveted luxury retail market be a strong contender as the next fashion capital? With success in mind, we are Orange County Fashion Week®.
OCFW Opening Day: MARCH 6
Opening day, presented by Casey Lesher Hôm Sotheby’s International Realty, opens March 6, 2017 at The Resort at Pelican Hill in Newport Coast, California. The evening will open with the World of Fashion Photography offering a one-of-a-kind look at advanced innovative fashion photo film shoots of the world of fashion and art. This exciting networking event for designers and photographers will feature award-winning fashion photographer Viktorija Pashuta as she shares her unique insight on the craft.
New to the itinerary is the One World Symposium at the Coliseum Pool & Grill at The Resort at Pelican Hill. Fashion bloggers, brand influencers are invited to attend and hear from today’s leading retail icons as they share their inspirational stories from the fashion industry that have been known to challenge, yet transform their fashion game. The evening will offer designers the opportunity to network, connect and inspire with all who attend.
OCFW Day 2: MARCH 7
Orange County Art Museum will host day two of OCFW on March 7, 2017 with the runway beginning at 7 p.m. Guests will preview the latest collections from featured headline designers TBA as a countdown to OC Fashion Week®. Additional ready-to-wear collections include designers: CJ Franco, Marva Aylouche, Charmaine Joie Couture, Cash and Puppy, The Plunge Collective and Ionica Moldovianu plus a special Hour Long Show by Columbian Designer Pedro Pablo Pacheco. Day two will also feature guest Anum Tariq for the Fashion Illustrator Art Gallery. A San Francisco-based fashion illustrator and visual creative, Tariq creates stylized illustrations for a variety of creative campaigns using art markers and ink pens. Also showcasing is featured Fashion Designer Laura Krusemark awakening and healing arts exhibition. Laura currently works as an artist and designer, exhibiting and being sold to private art collectors worldwide.
OCFW Day 3: MARCH 8
Soka University’s Founders Hall will return as the host of day three of OCFW on March 8,
2017 with runway seating beginning at 6 p.m. Guests will preview a special showcase collection by designer Saul Lizacri Couture and designer Berenice Gonzalez at Founders Hall. The waterfront view open space offers a surreal and serene atmosphere, with beautiful water fountain displays for guests to enjoy prior to an incredible showcase.
OCFW Day 4: MARCH 9
Lamborghini Newport Beach is this year’s finale runway featuring an all-new catwalk innovatively designed for OCFW. This is the first year the luxury partner will act as the Official Car of the Catwalk. “We are pleased to be a part of OC Fashion Week® and their semi-annual showcase,” said Alex Thompson, Director of Marketing for Lamborghini Newport Beach. “Lamborghinis have an incredibly bold style and we are eager to spotlight the iconic brand at our dealership for the final night of festivities.”
Lamborghini Newport Beach will display its luxurious supercars throughout the OCFW showcase. "Our Lamborghini vehicles are a perfect combination of power and style which makes this partnership so exciting and beneficial,” commented Thompson.
Dina Marciano Design interiors highlights her creativity with the styling of the catwalk’s all-new look. The evening will also feature renowned real estate agent, Casey Lesher as the premier top agent and red carpet hospitality host. His professionalism and personalized service within the coastal communities has garnered well-deserved achievements.
Guests will preview the latest collections from leading designers Coral Castillo and MW by Mimoza Windisch and experience a special catwalk collection of renowned brands. Featured headline designers who will serve as the catwalk's featured spotlight fashion influencers of the evening will be announced on a 10-Day Countdown to OC Fashion Week®
OCFW is made possible by its sponsors: Lamborghini Newport Beach, Toni & Guy Hairdressing Academy, Casey Lesher Hôm Sotheby’s International Real Estate, Dina Marciano Design Interiors, and Betinnis in Brea.
About OC Fashion Week:
OC Fashion Week® is a global organization dedicated to international fashion trade and commerce. Our advocacy program is built on our economy’s purchasing power as an indisputable fashion leader in the United States. OC Fashion Week®’s platform was built bi- annually to offer fashion designers West Coast diversity and exposure to some of the world’s leading retail buyers that not only live in the OC, but attract their global counterparts who frequently do business on the California Riviera.