Sales Have Ended
Sales Have Ended
Marketing as we know it, is dead... Or is it? What has changed and what has stayed the same? Join Saïd Business School’s L’Oréal Professor of Marketing, Andrew Stephen, in Sydney as he details his research on the future of marketing on Friday 28 October. Rapid advances in technology, along with shifts in consumers' expectations of companies and the massive amounts of consumer data now collected, have precipitated changes in the ways that consumers and firms interact in markets around the world.
Australian-born, Andrew Stephen seeks to understand the causes, types, and consequences of the complex relationships between businesses, consumers, and new and emerging technologies. His research on how companies should use new technology platforms, particularly social media, for strategic marketing purposes has been largely conducted with insight from companies ranging from small, innovative startups to major global brands. As part of the evening, Professor Stephen has invited alumni with regional expertise in this arena to form a panel to share insight on what their challenges are and provide a platform for knowledge exchange in Australia.
As part of the evening, Professor Stephen will be joined by alumni;
They will form part of an expert panel to discuss what their regional challenges are and provide a platform for knowledge exchange in Australia. Secure your ticket to hear this lecture from Oxford Saïd’s influential Professor of Marketing, recently ranked as one of the top-25 marketing academics in the world by the American Marketing Association (February 2016).
About Andrew Stephen
A leading academic expert on social media marketing, in 2015 Andrew was named as one of the world’s top 40 business school professors under 40 by Poets and Quants. His primary areas of research include social media, digital marketing, digital transformation, mobile marketing and marketing innovation. Andrew earned MPhil and PhD degrees in marketing (with distinction) from Columbia University, and completed his undergraduate studies in engineering and business at the University of Queensland in his hometown of Brisbane, Australia. Prior to joining Oxford, he was most recently a member of the marketing faculty at the Katz Graduate School of Business at the University of Pittsburgh, and before that he was on the faculty at INSEAD. For more info on Andrew, see his biography on our website.
We look forward to seeing you there.
Members are expected to dress and respect the rich traditions of the Club. As a rule of thumb business attire is always appropriate and preferred although jackets and ties are optional. For men a collared shirt, dress jeans or trousers are the minimum requirement. For women dresses, skirts, jeans, dress trousers and shorts are the minimum requirement.
**Please note that this event will be charged in USD**