San Francisco, California
London, United Kingdom
5:30 pm: Registration
6:00 pm: Opening Remarks from C. Samuel Craig, Catherine and Peter Kellner Professor of Entrepreneurship and Arts and Media Management at NYU Stern.
6:15 pm: Building Brands on Digital Media
How marketers are building their brands through digital media, including advertising, social media, direct partnerships or other means.
Lee Maicon, SVP of Strategy & Insights, 360i
Marta Martinez (MBA 2000), Head of Sales Strategy & Operations, AOL Advertising
Barry Sands (MBA 1999), SVP, ZenithOptimedia
Christine Wu, Sr. Director, Brand Marketing, Sony Corporation of America
Moderator: Daniel Salmon, Equity Research Analyst at BMO Capital Markets
7:15 pm: Content Distribution in a Digital World
What's happening in digital content distribution with over-the-top TV, TV Everywhere, original web content and the possibility of virtual cable providers.
Marc DeBevoise (MBA 2004), EVP/GM - Entertainment, Sports & News at CBS Interactive
Ron Lamprecht (MBA 2000), EVP, Digital Distribution at NBCUniversal, Inc.
Dan Suratt (MBA 2002), EVP, Digital Media & Business Development at A&E Television Networks
Rob Sussman (MBA 1990), EVP and GM of Business Ops, Development & Strategy at EPIX
Moderator: Dan Schnapp, Partner and Chair of New Media, Entertainment and Technology Practice, Hughes Hubbard & Reed LLP
8:00 - 9:00 pm: Alumni & Corporate Networking Reception
When & Where
Columbia Business School, Stern & Wharton alumni
Aziza Jamgerchinova (Columbia), Rich Murray (NYU Stern), RJ Cupelli (NYU Stern), Marina Segal (Wharton)