$75 – $300

NYU 2017 Conference on Digital, Mobile Marketing, and Social Media Analytic...

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NYU Stern School of Business

44 West 4th Street

New York, NY 10012

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Over 3.6 billion people worldwide are deeply engaged with smartphone devices, machine-to-machine connected solutions, wearables, Internet-of-things technologies.

As marketers can send ads to smartphone users anywhere they are, marketing discipline now faces tremendous opportunities of coming up with new theory and industry practices for manager and consumer insights. This conference will explore how mobile technologies and connected smart devices affect advertising, promotions, marketing ROI, and omni-channel targeting effectiveness.

Topics may include geo-fencing, geo-conquesting, in-store beacons, mobile social, mobile search, mobile web and app platforms in the contexts of competition, brand deep engagement, coupon customization, and cross-channel cross-devices attribution.

Friday, Dec 8th: 8am-7:30pm
Saturday, Dec 9th: 8am-12:30pm

Note: there will be no on-site registration available so be sure to purchase tickets in advance.

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NYU Stern School of Business

44 West 4th Street

New York, NY 10012

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