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NYSCC - Digital Algorithms of Beauty and Fragrance

Steve Herman

Wednesday, April 8, 2020 from 11:30 AM to 4:30 PM (EDT)

NYSCC - Digital Algorithms of Beauty and Fragrance

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
SCC Members 70 Tickets Apr 7, 2020 $35.00 $2.82
Non-SCC Members 34 Tickets Apr 7, 2020 $75.00 $4.22
Students 10 Tickets Apr 7, 2020 $10.00 $1.94
Emeritus Members 31 Tickets Apr 7, 2020 Free $0.00

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Event Details

 This meeting will focus on the impact of AR, AI, Big Data, algorithms, and partnerships between and fragrance and personal care companies with computer or digital marketing specialists to design innovative products and meet specific market needs



•11:30-12:00 Registration
•12:00-1:00   Lunch
•1:00-1:45     Laura Coelho (Symrise) Fragrance Innovation
                     Through Artificial Intelligence
•1:45-2:30   Sid Salvi (Atolla) Building a predictive Model for
•2:30-2:45     Break
•2:45-3:30   Professor Sourav Dutta (Ramapo College of NJ)
                    Big Data and Analytics
•3:30-4:15   Candice DeLeo Novack (Avon)
                   Mascara Development Using the Genius Algorithm
•4:15-4:30   Chapter announcements


 For Sponsorships, please contact or


Speaker Info:

Laura Coelho (VP Consumer Fragrance at Symrise AG)

A chemist by education, with a BS from the University of Chicago, Laura has spent 30 years in the fragrance industry working with consumer products chemists, marketers, and regulatory affairs professionals.

Laura started her career in 1985 as a New Products Chemist at Alberto Culver in Chicago. After a few years she joined Noville in a Sales role. Joining Firmenich in 2005 and then Symrise in 2010, she is currently VP Consumer Fragrance, Symrise North America. Leading a team of creative perfumers, evaluators and marketers, Laura manages and supports the fragrance development process for the Symrise consumer goods team.

In the last year, Laura has participated in the Symrise team working with IBM on Philyra, Symrise’s venture into big data and the first fragrances powered by AI.


Innovation and a Pioneering Spirit flow strongly through Symrise's DNA.
As it became clear how big data would transform the world, we ventured to find the right path to apply this powerful tool to fragrance creation.
In 2017 we collaborated with IBM Research to explore cognitive creativity in Perfumery.
This is the genesis of our program PHILYRA, which will be explained and illustrated with the concrete examples of the 2 very first fragrances developed through Artificial Intelligence.
Perfumery has entered a new era. The fragrance revolution has started.

Sid Salvi (COO  Atolla)


Sid left MIT Sloan after the first year of his MBA to start Atolla. Before MIT, he worked at Kurt Salmon (now part of Accenture Strategy) helping retailers and brands incorporate predictive analytics into their operations. He started his data science career building machine learning models to help large CPG brands optimize marketing spend.

The MIT-developed solution that uses your feedback and progress to create the most effective skincare for you. 


Building a Predictive Model for Skincare



Leverage Machine Learning techniques to identify the causes of skincare issues and provide personalized solutions.


Combine existing scientific literature on ingredient efficacy with real world data to provide a predictive D2C service.


Sourav Dutta (Ramapo College Assistant Professor Computer Science)


PhD, Computer Engineering, Southern Illinois University Carbondale. Professor Dutta has research interest in high-performance computing, hardware/software co-design, and machine learning.


Introduction to big data and analytics



Big Data is a term used to describe a collection of data that is huge in size and growing exponentially with time. A common example of Big Data generation comes from social media sites. The volume and variety of Big Data requires advanced tools where mathematics and computer science meet real world applications. Properly harnessed, data can provide insights for an organization’s marketing, products, services, and reputation. The insights gained from Big Data enable organizations to be driven by business intelligence and insight, which themselves are driven by complex metrics and analysis. Welcome to the new world of analytics, data mining, AI, and algorithms!


Candice DeLeo Novack (Senior P & D Manager Avon)


Dr Novack received a PhD from the University of Pittsburg in chemical engineering. At Avon she Leads the color product development in the eye and face categories and leads the technical product design for all color categorizes.

She has several patents and articles in peer-reviewed journals.


Mascara Development Using the Genius Algorithm



Avon’s True 5-in-1 Lash Genius Mascara was  developed in answer to social media’s most-desired lash benefits: volume, length, lift, definition and dramatic black color. We used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments, to determine the top features they crave in a mascara. 


Event Cost Information:

Pre-Registration Cost / At-Door Cost

SCC Members: $35 / $70

Non-SCC Members: $75 / $110

Students / Unemployed: $10 / $50

Emeritus: Complimentary / $40


Have questions about NYSCC - Digital Algorithms of Beauty and Fragrance? Contact Steve Herman

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When & Where

The Legacy Castle
141 New Jersey 23
Pequannock Township, NJ 07444

Wednesday, April 8, 2020 from 11:30 AM to 4:30 PM (EDT)

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