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NYRIW x The Phluid Project: The Future of Retail Experience

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The Phluid Project

684 Broadway

New York, NY 10012

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Event description
Brand ambassador will provide a store tour and share insights on how The Phluid Project are creating 3rd spaces for the community.

About this Event

Equal parts retail and community hub, The Phluid Project is a one-of-a-kind gender-free clothing store. Located in Manhattan's NoHo neighborhood, The Phluid Project says it's “the world's first” to completely eliminate gender from the shopping equation. Plenty of brands have begun introducing gender-neutral clothing options, but The Phluid Project has built on that concept for a permanent, storewide experience sans men's or women's sections that offers a safe space for consumers.

“I call this the store of the future, and it's not a store built on technology but built on human connection,” Phluid founder Rob Smith told PSFK.

For this special NYRIW event, meet a Phluid Project brand ambassador to learn more about their role in the future of retail.

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Date and Time

Location

The Phluid Project

684 Broadway

New York, NY 10012

View Map

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