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NYRIW x Iris Nova: The Drug Store: The Future of Retail Experience

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Dirty Lemon Drug Store

293 Church Street

New York, NY 10013

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Tour this cashierless shop where customers can walk in, grab their drink of choice, including DIRTY LEMON, and pay via text message.

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At Iris Nova’s cashierless pop-up shop, customers can walk in, grab their beverage of choice, including Dirty Lemon, and pay by sending a text message to one of the 24/7 service reps. Beyond the cashierless shop is an exclusive, 1,300 square foot cocktail bar that offers a rotating menu and serves as a lab to test new beverage concepts before they are launched nationally.

For this special tour, an Iris Nova brand ambassador will guide a group of NYRIW attendees around the key features of the store. This tour is part of New York Retail Innovation Week — a festival of ideas and innovation in retail and customer experience.

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Dirty Lemon Drug Store

293 Church Street

New York, NY 10013

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