NYFA Online Learning: Digital Marketing

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NYFA Online Learning: Digital Marketing: How To Stay Authentic, Efficient, And Effective

About this Event

The New York Foundation for the Arts (NYFA) is pleased to announce its next online workshop, part of an Online Learning Initiative that provides professional development workshops to artists and creatives nationally and internationally through a webinar platform. The third Fall workshop is “Digital Marketing: How To Stay Authentic, Efficient, And Effective,” presented by Reynaldi Lindner Lolong, Associate Director of Digital Engagement for The Public Theater in New York City. It will take place online on Tuesday, November 19, 6:30 PM - 8:00 PM EST.

Workshop Description:

From email to social media to websites, digital communications are part of our way of life, and are an essential part of any arts marketer’s toolkit. But how can we leverage these tools to communicate an artistic product and also create meaningful connections with our audiences? And in an ever-changing media landscape, how do you know what approach is right for you?

Aimed at individual artists or arts administrators just wanting to get the pulse of the digital landscape, this workshop will look at two contrasting examples of how traditional marketing plans ladder up into digital strategy. We’ll also look at some best practices across different social platforms, as well as tips and tricks for measuring success.

This workshop will take you through the steps of creating a digital marketing strategy that’s right for you:

  • Getting started: we’ll begin with a brainstorm to explore messaging, brand, and audience. This will give us the baseline of our marketing plan, but also help us consider and challenge some of our own biases.
  • Planning for platforms: next, we’ll look at some of the popular digital platforms and social media, and assess their pros and cons based on our brainstorm.
  • Creating content: what content is right for what platform? We’ll look at how a few small ideas can go along way – great if you’re on a budget or short on time!
  • Analytics: You can’t manage what you can’t measure, so we’ll talk about establishing KPIs (key performance indicators) and how to know what’s working.
  • Next Steps: We’ll look at a couple case studies of how to fine tune your efforts and improve for the future.

Presenter: Reynaldi Lindner Lolong, Associate Director of Digital Engagement for The Public Theater in New York City

Title: Digital Marketing: How To Stay Authentic, Efficient, And Effective

Location: Anymeeting Webinar Platform

Questions: Email learning@nyfa.org

Presenter’s Bio: Reynaldi Lindner Lolong is the Associate Director of Digital Engagement for The Public Theater in New York City. He has held marketing and development roles at a variety of other performing arts organizations, including Z Space, Paper Mill Playhouse, and Yale Repertory Theater. He is a frequent presenter at the Tessitura Conference, has been a guest lecturer at Julliard, and served on grant panels for the Lower Manhattan Cultural Council as well as the New York State Council for the Arts. Proud member of NYFA’s Emerging Leaders Program and TCG Rising Leaders of Color. Reynaldi has his BFA in Arts Marketing from San Francisco State University and his MFA in Theater Management from Yale School of Drama.

Our 2019 Fall workshops highlight alumni from NYFA’s Emerging Leaders Boot Camp Program. If you are interested in learning about the next application cycle, sign up on our mailing list.

Technology Requirement:

You may attend this webinar using either a Mac or PC computer (with speakers), standard phone, smartphone, or tablet device.

Please use the AnyMeeting App or Chrome for the best webinar experience.

Make sure your Adobe Flash Player plugin is up-to-date. If it is not, you will be prompted to update it, which will take about a minute. Strong wifi or hard-wired Internet connection is preferred.

For additional technical questions or issues, please email at learning@nyfa.org.


This workshop will be recorded. The recording will be shared with all previously registered participants after the session concludes, regardless of whether participants attend the live webinar or not. The recording will be posted online for 6 months, but not available for download.

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